Search Engine Journal is hosting a webinar, ‘Proven AI Visibility: From SEO Strategy To GEO Tactics’ on Wednesday, August 6, 2025, at 12.00 pm ET. The SEJ team says, “These SEO & Generative Engine Optimization (GEO) tactics will include: How to show up in AI Search. Ways to increase AIO brand links. Proven SEO & GEO workflows you can steal. 👈 Grab a spot in this webinar, now. Wish you could control what LLMs are generating about your brand? If you’re not part of their training data or grounding sources,... [...]
Archive for the 'Internet Marketing' Category
This is a reminder for the Adweek webinar on July 24, 2025. Adweek is hosting a webinar, ‘ Maximize Holiday Campaign Results With CTV And AI’ on Thursday, July 24, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from tvScientific as they break down what’s behind the shift, how leading marketers are staying agile, and how AI is powering smarter, outcome-focused campaigns. Whether you’re finalizing your holiday plans or looking to boost performance, this session will help you rethink your strategy and get more from your budget. WHAT YOU’LL LEARN – Why CTV... [...]
Creating marketing videos with AI streamlines the production process by automating scripting, editing, and voiceovers. It enables brands to quickly generate high-quality, engaging content tailored to different platforms and audiences. HubSpot has published the latest episode of the ‘How to Make a Marketing Video in Minutes with AI’. The HubSpot team says, “Did you know most AI video tools are still better at creating 6-8 second clips, than full-length ads? Kipp dives into the latest... [...]
The latest Ahrefs Podcast episode is titled ‘Unpacking the Social Media Playbook of a $4B brand’ featuring Chris Cunningham. This episode covers the following: The Power of Humor in B2B Marketing Measuring ROI in Social Media Strategies How Much Does It Cost to Create This Type of Content? Finding and Hiring Talent for Content Creation Integrating Humor with Project Management Software The Creative Process: From Ideas to Execution Using Trial Reels to Test Impact Brainstorming Creative Ideas Balancing Fun and Product Promotion. Ahrefs [...]
Conductor is hosting a webinar, ‘Content: From Keyword Research to Creation’ on Wednesday, August 6, 2025, at 1.00 pm EDT. The Conductor team says, “If you are responsible for content at your organization, this session is a must for getting started with Conductor. This session will walk through how Conductor can help you with your content workflow from early keyword research to drafting your content using real-time insights and exciting on-demand AI recommendations. Agenda: What is Keyword Research and Why Does It Matter? Researching Keywords in Explorer Creating and Optimizing... [...]
YouTube’s evolution into the No. 1 streaming platform on TV screens in the U.S. and its growing dominance in short-form video via YouTube Shorts has unlocked massive opportunity for brands. Adweek is hosting a webinar, ‘Strategies For Maximizing YouTube Media Performance’ on Thursday, July 31, 2025, at 1.00 pm ET. The Adweek team says, “Join leaders from Pixability, Tate’s Bake Shop, and Ignited as they explore how brands and agencies are rethinking YouTube’s role in the media mix––how AI and third-party tech can help unlock better curation, stronger performance,... [...]
This is a reminder for the SEJ webinar on July 23, 2025. AI is reshaping search and content by delivering precise answers instead of just links, transforming how people find and consume information. Brands must adapt their content strategies to stay discoverable and relevant. Search Engine Journal is hosting a webinar, ‘The New SEO Playbook: How AI Is Reshaping Search & Content’ on Thursday, July 17, 2025, at 2.00 pm ET. The SEJ team says, “In this exclusive session, you’ll learn about the new SEO playbook for AI. Join Zoe... [...]
Marketing with intent focuses on understanding and addressing the specific needs, motivations, and behaviors of your target audience. It leads to more personalized campaigns, higher engagement, and better conversion by aligning messaging with user intent. Content Marketing Institute has published a new video, ‘Marketing With Intent: The Strategic Power of Agentic AI’. Content Marketing Institute [...]
Effective YouTube scripting enhances viewer engagement by delivering clear, structured, and compelling content. It helps maintain consistency, improves storytelling, and boosts audience retention and channel growth. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘YouTube Scripting Strategies That Sell: A Proven Model for Success’ featuring Salma Jafri. It covers the following: Why YouTube Video Scripting and Structure Matter for Sales Success What Metrics... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘The Great Decoupling of Clicks and Impressions’ featuring Tom Capper. The MOZ team says, “Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI is fundamentally changing user behavior and what it means for your website’s strategy. Discover if you should embrace impressions as a new metric or... [...]