Content Marketing Institute has published a new video, ‘Don’t Let Zombie Processes Eat Your Marketing Efficiency’. The CMI team says, “Outdated marketing processes tend to linger if marketing teams lack the institutional memory to properly optimize them. When AI replaces humans, this knowledge gap widens further, leading to “zombie ops” that don’t reflect today’s market needs yet still consume team resources. Robert Rose says marketers need a full structural reset to revive their efficiency. Read this week’s Rose-Colored Glasses for his recommended approach.” Content... [...]

Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape. EMARKETER is hosting a webinar, ‘Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges’ on Thursday, August 21, 2025, at 2.00 pm ET. The EMARKETER team says, “In this exclusive webinar, we will unpack: What’s behind retail media’s slowing growth momentum, and what’s needed to expand successfully beyond endemic and onsite formats How increased scrutiny... [...]

Even in an AI-driven search landscape, SEO is crucial for enhancing content visibility, trust, and authority. Optimizing for intent, structure, and AI-generated overviews ensures sustained organic reach and business impact. Search Engine Journal contributor Winston Burton has published an article featuring five ways to prove the real value of SEO in the AI era. He says, “As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO... [...]

Gaining more visibility in AI search requires optimizing content for intent, context, and structured data to align with AI-generated answers. Leveraging schema markup, natural language, and authoritative content helps improve discoverability across AI-driven platforms.  Search Engine Journal is hosting a webinar, ‘More Visibility In AI Search: What Your C-Suite Needs To Know’ on Thursday, August 14, 2025, at 12.00 pm ET. The SEJ team says, “Walk away with a clear understanding of how AI search advancements affect performance,... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Should We Optimize for AI Mode?’ featuring Chima Mmeje. The MOZ team says, “Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.” MOZ  [...]

EMARKETER has published a new report ‘How Marketers Can Scale Multichannel Video Without Compromising Creative Quality’. The EMARKETER team says, “New survey finds brands are uniting social, CTV strategies to deliver cohesive, targeted video content across platforms. 44.5% of marketers now allocate close to a third of their digital advertising budgets to video ads, according to an EMARKETER survey. Download our new research report to discover how successful brands are uniting their social and CTV strategies in response to evolving consumer behavior. You’ll learn why short-form... [...]

In 2025, holiday marketing demands early‑bird strategies and mobile‑first activation as consumers increasingly plan and shop months in advance—campaigns that begin in late summer or early fall can capture up to 40–45% of shoppers before November EMARKETER is hosting a webinar, ‘Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025’ on Thursday, August 7, 2025, at 2.00 pm ET. The EMARKETER team says, “Holiday sales growth is slowing—and for the first time in EMARKETER’s tracking history, it’s expected to fall short of full-year retail... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘ AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk... [...]

The latest Ahrefs Podcast episode is titled ‘Unpacking the Social Media Playbook of a $4B brand’ featuring Chris Cunningham. This episode covers the following: The Power of Humor in B2B Marketing Measuring ROI in Social Media Strategies How Much Does It Cost to Create This Type of Content? Finding and Hiring Talent for Content Creation Integrating Humor with Project Management Software. Ahrefs    [...]

Content Marketing Institute has published a new video, ‘How B2B Brands Can Ride the Meme Wave to Relevance’. The CMI team says, “B2B marketers might once have dismissed memes as funny “filler content” that rides on the coattails of viral pop culture. But as gen-AI and algorithmic ‘For You’ pages make content more blandly disposable, memes are evolving into fluid, fast-moving containers for shared meaning and relevance. Robert Rose says B2B brands can use memes to prove they don’t just serve the market — they understand it. Find out how in this week’s Rose-Colored... [...]