Entrepreneur magazine team has published a video featuring Jordan Taylor Wright on ‘How to Create Emotional Content That Engages and Resonates With Your Audience’. The Entrepreneur team says, “Struggling with content creation is something that many entrepreneurs experience when marketing themselves, their product or their service, but few are able to identify the energetic reasons for their struggles. Jordan Taylor Wright’s ability to tap into the energy of an audience led to the birth of his production company, Taylor Cut Films, which creates commercials, films, music videos... [...]

Entrepreneur magazine team has published a video featuring Ben Angel on ‘Sales Not Where You Want Them to Be? Consider Video Marketing’. The Entrepreneur team says, “In this video, Entrepreneur Network partner Ben Angel goes into the details of how his business — which concentrates on online education for marketing — was able to generate $1 million in sales even as Angel was only able to work half a day. Angel has been able to dedicate his resources (e.g. time, energy, employee pool) elsewhere mostly with the help of digital marketing. One of his foremost steps is creating... [...]

Econsultancy columnist Rebecca Sentance has shared three online video marketing statistics based on Mary Meeker’s Internet Trends Report. The report has shared a comprehensive report on the state of online video in 2018, and what new opportunities video brings for marketers. Rebecca Sentance says, “There was a time not too long ago when the idea of watching online videos on a mobile device was laughable. Mobile internet speeds were too slow, videos ate up too much data, and screen sizes weren’t optimised for video viewing. Now, however, with faster connection speeds, better support... [...]

MOZ columnist Ann Smarty has offered a a comprehensive comparison of video hosting, marketing, and monetization platforms. This article gives you an idea to move beyond YouTube. Smarty says, “Choosing a video hosting platform is overwhelming but here are a few easy-to-digest takeaways from the above comparison: YouTube is beyond competition. If you are into video marketing, you need to be there, at least for the sake of being discovered through their search and suggested videos. However, a YouTube account is only good for promoting the YouTube account. There’s little chance to drive... [...]

Video plays a pivotal role in building up an audience online. It helps you connect with the customers and keep them abreast of your product and service offers. YouTube is the best platform to publish videos online. Forbes contributor Jayson DeMers has shared seven important reasons why you should start an YouTube channel now. DeMers says, “There are many possible motivations here, but these are seven of the most important to consider: New content formats. By 2021, it’s estimated that 82 percent of all internet traffic will be for video. And if you think that sounds unrealistic, consider... [...]

Video is adopted as an integral part of the online marketing strategy today. It helps brands and marketers reach out to the masses and pass their messages in a strong manner. Adam Hayes of Business 2 Community has shared some useful statistics about use of video in marketing. Talking about widespread adoption of video, Hayes says, “Video marketing is more ubiquitous than ever, and you’d have been forgiven for thinking everyone was on board 12 months ago. However, our numbers suggest that 2017 saw a staggering upturn in adoption, with a 17% increase in companies using video as a marketing... [...]

Vidyard has published an infographic to help marketers improve their prospecting and sales emails using video. The Vidyard team says, “When you’re freshly reaching out to a new lead, it’s so important that you stand out and get noticed. Prospecting emails have to stick out in crowded inboxes. For BDR and SDR teams, the best opportunities to spice up those prospecting emails with video are: Cold Prospecting Follow-Up Account-Based Sales Approach The biggest things to keep in mind here are similar in nature to any other form of prospecting: you’re trying to capture attention with an... [...]

Video marketing is an essential element of today’s online marketing strategy. It helps brands and marketers reach out across all the platforms. Content Marketing Institute columnist Allen Martinez has shared nine ways to help marketer improve their video marketing performance. Martinez says, “Many marketing teams tremble when contemplating video production. They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will... [...]

Video plays an important role in helping marketers convert more leads. It allows to get your message across easily. Also when it comes to reaching out more people online, video helps. Hosting live broadcasts using YouTube is a ways to get in touch with more and more people online and promote your brand and products. Entrepreneur contributor Jason R. Rich has shared some useful tips to help marketers host live YouTube broadcasts. Rich says, “One approach to sharing YouTube content with your audience is to stream live broadcasts. As the name implies, a live broadcast happens in real time —... [...]

Video is an integral element of the marketing and branding process and it can be used in multiple ways to enhance your ROI. Entrepreneur contributor Torrey Tayenka has shared eight most popular and effective uses of video marketing. Tayenka says, “There are too many uses to count, but I’ll share a few of the most popular video marketing types we produce for Sparkhouse clients to give you a sense of this format’s versatility. Product videos Product-centric videos focus on an innovative new product soon debuting or just released, where you have the keen ability to “show... [...]