Vidyard has published an infographic to help marketers improve their prospecting and sales emails using video.

The Vidyard team says, “When you’re freshly reaching out to a new lead, it’s so important that you stand out and get noticed. Prospecting emails have to stick out in crowded inboxes. For BDR and SDR teams, the best opportunities to spice up those prospecting emails with video are:

  1. Cold Prospecting
  2. Follow-Up
  3. Account-Based Sales Approach

The biggest things to keep in mind here are similar in nature to any other form of prospecting: you’re trying to capture attention with an audience that doesn’t really know you yet. You’ll want to focus your videos on:

  • Capture attention – use “video” in email subject lines and include the thumbnail in the email body
  • Establish credibility – reps should give their prospects a reason to engage with them other than to pull out their checkbook right away”.

10 Creative Ways to Improve Prospecting and Sales Emails with Video

Sharing is caring