Amanda Zantal-Wiener says, “There’s something to be said for a truly remarkable experience. Whether it’s a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it. We share these experiences. We tell our friends about them, post the pictures and videos we’ve captured on social media, and — when they’re really good — try to relive them. It seems that we’re starting to prefer living those experiences over having material possessions. No wonder that 360° video is becoming... [...]

Brandon Verblow says, “Up until now, paid services like Netflix, Amazon Prime, and HBO have dominated US online video viewing, particularly for long-form, TV-style content. Uptake of ad-supported, TV-style online video has been slower; traditional TV providers control much of this content, and they’ve been cautious about making their programming available outside the lucrative TV bundle. Even if many viewers want to cut the cord, they may not follow through as they realize they cannot get all the content they want. YouTube, of course, has a massive ad-supported online video business that... [...]

Hope Horner says, “Video marketing pays. Just ask software giant Adobe. After a recent $540 million acquisition, the company now has two major video production products: Spark and TubeMogul. Adobe is one of a number of big new players in the video production game, and the company isn’t just swinging for the fences with this acquisition but investing in advertising tools that target individual users and the SMB market. Its competitors are, too. According to the market research firm eMarketer, U.S. spending on mobile and desktop video advertising is skyrocketing and was on track to hit... [...]

Michelle Held says, “In this video, Entrepreneur Network partner Michelle Held discusses how to use YouTube end screens, annotations and cards to drive traffic. From gaining subscribers to selling online to getting users to watch other videos — there are a number of ways each of these three YouTube resources can help drive engagement and grow your brand. Although it’s important to understand your audience, weigh your options and decide which is best to use for your videos. Held recommends to always use a card,which is the information box that appears in the righthand corner... [...]

Neil Patel says, “Whatever business you’re in, you’ve probably wondered how you can get your content to go viral. You see it all the time with other companies’ content. They start small, and all of a sudden they’re huge because of a couple viral videos. Videos are more likely to be viewed than other content (in fact, Sizmek research (formerly MediaMind) found people were 27 times more likely to click on a video ad than a regular banner ad and that can lead to a huge growth in followers and revenue. Sometimes luck decides which videos go viral, but you can do plenty of things to get... [...]

Gordon Tredgold says, “Video marketing used to be an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology and the ease of use of platforms such YouTube, almost anyone can become a video marketer. As a result, this has led to an astonishing 87 percent of online marketers currently using video content in their marketing according to Outbrain. Faster, easier and cheaper does not always mean superior, but there are a few simple steps that you can take to ensure you create quality videos.According to Juan Rutz and Martin Borer... [...]

Tom More says, “While an image in the past used to have quite the impact on target audiences (remember Facebook’s old news feed?), nowadays marketers are well aware of the fact that a minute of video is worth 1.8 million words. In fact, a video is more powerful than the written word or the photograph that an executive from Facebook has actually predicted the social platform will probably be “all video” in five years. This dramatic shift means great things for businesses, big and small. It means the more videos businesses post, the more clicks, and traffic they will receive. YouTube... [...]

Sophia Bernazzani says, “On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. Earlier in 2016, Twitter began featuring live and replayed Periscope videos in Twitter timelines that users could watch and interact with — even without a Periscope account. Now, Twitter users can broadcast live video directly from Twitter without having to create a Periscope account first.... [...]

Nikki Gilliland says, “With the introduction of Facebook Live in April, 2016 became the year that real-time streaming really took off. In our yearly roundup on social media, many industry experts cited it as the one of, if not the biggest trend. So why was has live video become such an important medium for brands? And what exactly should they be doing to capitalise on it in 2017? Let’s delve into the topic a little more. (Note: Despite other platforms introducing live video features, this article mainly focuses on Facebook) Why are brands using live video? When Facebook Live launched last... [...]

Fritz Brumder says, “Livestreaming video has quickly become a hot trend in digital marketing. Facebook users, for example, spend three times longer watching live video on the social network than video that’s pre-recorded. And innovative brands that were early adopters of livestreaming have already reaped the rewards of this powerful, authentic, engaging, measurable, and cost-effective digital marketing channel—and they continue to do so. Whether you’re now evaluating livestreaming video or you’ve already decided to use it in your marketing mix, here are six helpful tips... [...]