Video is a great tool that allows your to deliver a personalized message to your website visitors and customers. If used rightly on the landing pages, video can magically improve your conversion rates. Business 2 Community Joydeep Bhattacharya has shared a 4-step guide to using videos on a landing page. Bhattacharya says, “Landing page videos can improve the trust factor of your website, its credibility, and provide a brief understanding of the content – all in one fell swoop. Follow the below essentials to craft a perfect landing page video. 1- Determine the Outcome When you’re creating... [...]

A landing page helps you inform and influence prospects and customers resulting into increased sales and revenue. Entrepreneur magazine’s VIP contributor Susan Gunelius has shared ten rules that can help you create effective landing pages. Gunelius says, “Your landing pages should include an opt-in form for lead generation. To develop your landing pages, you need to understand how to create designs and content that make people want your lead magnet enough to submit your opt-in form to get it. To ensure the landing pages you create deliver the best results, follow the 10 rules of landing... [...]

Copyblogger is hosting a webinar on ‘How to Double Your List Size (and Sales) by Personalizing Your Landing Pages’ on Thursday, May 24 at 2.00 pm EST. The Copyblogger team says, “On this live webinar, we’ll reveal five in-depth strategies (with all the juicy numbers and details) to help you increase your conversion rate and transform your business: How to increase lead conversions by upwards of 44% by segmenting and personalizing based on the site or affiliate that sent someone to you How to use dynamic calls-to-action to look at on-site browsing behavior to increase opt-ins... [...]

The shoppable social posts help you generate more sales and earn more revenue. Econsultancy columnist Patricio Robles has shared a innovative way to improve the performance of shoppable social posts  with the use of landing pages. Robles says, “In today’s highly competitive retail environment, post-purchase experience is increasingly important in establishing some level of loyalty and driving repeat purchases. Post-purchase experience would arguably be even more important with the product landing page approach because the pre-purchase experience would again be optimized for the conversion... [...]

Entrepreneur guest writer Robert W. Bly has shared an useful article on designing sales-generating landing pages that can hep you get more website traffic. Bly says, “Sales-generating landing pages, also known as sales pages, online sales letters, or microsites, are usually single-page websites dedicated to selling one product—typically a product that’s suited for ecommerce, meaning customers can directly order it from the page using their credit card or PayPal. I have a sales page for a $19 ebook I sell on how to make money by writing, publishing, and selling PDF ebooks. This page has... [...]

The Digital Marketing Depot has published a free report titled ‘Creating Landing Pages That Convert’. The DMD teams says, “If you’re new to creating landing pages, this guide will give you the scoop to get going. If you’ve got a few under your belt, you’ll get actionable tips to make them perform even better. Grab your copy to find out: What a landing page is and is NOT. Planning & creating the perfect landing page. Testing & optimizing: Why your landing pages are never done”. Creating Landing Pages That Convert Digital Marketing Depot  [...]

Unbounce, a landing page creation tool helps HTML developers create impactful landing pages. One of the limitations of Unbounce is that its each landing page can only have one embedded form. MOZ columnist Robin Lord has published an article suggesting some possibilities to deal with this ‘one form’ problem in Unbounce. Lord says, “Now that we’ve established the problem, let’s run through some solutions, shall we? Fortunately, there are a few possible ways to solve this problem, either using built-in Unbounce tools or by adding code through open HTML, CSS, and JavaScript inputs. It’s... [...]

Creatively designed advertisement is something you need to have to make people come over to your website and make a purchase. Google ads are being supported with the necessary tools for effective design but still knowing the ways of making them more attractive can improve your probability to attract customers. Entrepreneur contributor Perry Marshall has shared three ways to create effective Google display ads and landing pages. Marshall says, “Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1.... [...]

Your website remains at the heart your marketing strategy and its landing page works to influence your visitors so that you can convert them into customers. Econsultancy columnist Nikki Gilliland has share eight steps to achieve landing page success. Gilliland says, “Before we get into the weeds, let’s start by outlining what we mean by landing pages. In basic terms, it refers to a page on a website that has been specifically designed to encourage visitors to take a particular action when they arrive from another marketing channel. The action might simply be clicking through to another... [...]

Designing an effective landing page is a great way to drive traffic, improve your SEO and build your brand. Rightly planned landing pages lead customers to a specific product, service or offer and encourage them to take action. Entrepreneur magazine contributor Perry Marshall has shared eight essential components of an effective landing page. Marshall says, “Your landing page will perform best when it looks and feels like a natural continuation of your ad. What keywords or phrases made your ad sing? What colors or images got people’s attention? What ballsy promise did you make? Don’t... [...]