Video is a great tool that allows your to deliver a personalized message to your website visitors and customers. If used rightly on the landing pages, video can magically improve your conversion rates.

Business 2 Community Joydeep Bhattacharya has shared a 4-step guide to using videos on a landing page.

Bhattacharya says, “Landing page videos can improve the trust factor of your website, its credibility, and provide a brief understanding of the content – all in one fell swoop. Follow the below essentials to craft a perfect landing page video.

1- Determine the Outcome

When you’re creating a landing page video, you need to consider the intended target of your content. Be sure of what you want your content to achieve. This step must be carried out before the development of your video script so that you can figure out how the target audience will react once they watch your video.

The best approach is to understand what your customers want and show them how to achieve the same. Add a certain clarity to the purpose behind your video, both regarding visuals and script”.

The Definitive Guide To Using Videos On Your Landing Pages

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