Tawheed Kader says, “Differences aside, sales and marketing divisions have a common and singular goal to increase revenue. When these two teams gain insight into each other’s inner workings, the impact of that alignment can be impressive — amounting, on average, researchers say, to a 31.6 percent year-to-year growth in annual company revenue. Indeed, leading marketers are now realizing the treasure trove that is sales data. They’re beginning to use that data to inform their editorial calendars and creation cycles. Instead of including only content that caters to... [...]

Jonathan Long says, “The holiday season will be here before you know it, and now is the perfect time to map out your digital-marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period. They will be ready and willing to click that buy-now button, so run through this quick six-step checklist to make sure your online business is ready for the fast-approaching holiday season. 1. Analyze previous holiday-season data. This... [...]

Arie Shpanya says, “Many critics believe Black Friday won’t be as big as past years. That doesn’t have to be the case. It’s always bittersweet, but summertime 2015 is almost over. Back to school sales have been in full swing and Halloween is fast approaching. Halloween tends to kick off one of the most profitable times on a retailer’s calendar: the holiday season. But it seems that the holiday season is starting earlier and earlier every year. This will definitely be true in 2015. Many critics have claimed that the back to school season as we know it has vanished,... [...]

Jim Davidson says, “Marketers can boost holiday shopping sales with campaigns that resonate with consumers if these three e-commerce essentials are incorporated into their marketing strategy. Beach breezes and backyard barbeques may mean summer is in full swing for most people. For e-commerce marketers, these events signal that it’s time to start planning for the busy holiday season. The pressure to build a holiday plan that will deliver record-breaking revenue can be stressful. A solid holiday plan needs to be detailed and comprehensive, yet flexible enough to accommodate unexpected shifts... [...]

Andrea Johnson says, “Every holiday presents both opportunity and danger: you can either engage audiences or you can alienate them. It just depends on if you choose to jump on the seasonal bandwagon and how effectively you make the leap. The most recent Marketing Experiments Web clinic examines holiday marketing lessons learned, and what you need to do to ensure you take full advantage of seasonal campaigns while dodging pitfalls.  Watch it here. Consider this test, which has been anonymized. Background: A large financial institution. Goal: To convince customers to take out a mortgage or... [...]

Denice Surjan says, “Labor Day weekend, signifying the end of summer, tends to bring customers back to reality — but not before one last bash. As such, the holiday can be an opportunity for retailers to make a final seasonal push before diving into the winter holiday madness. Luckily, we’ve just released a Labor Day Hot Sheet, which includes insights on online search, email and content trends to help marketers guide their content and messaging strategy for the holiday weekend. Recipes and store hours top the search keyword lists Labor Day-related searches, like those around many holidays,... [...]

John Fetto says, “The all-important holiday shopping season is less than six months away and we want to make sure your campaigns bring in a haul. Our latest infographic highlights key consumer trends and relevant insights that will ensure all of your holiday planning will spread cheer to your customers and colleagues alike“. Four strategies to make the holiday season shine brighter ‘Experian Marketing Forward’ Blog  [...]

John Fetto says, “As part of our ongoing series which focuses on consumer and marketing trends around major holidays throughout the year, we’ve just released the Memorial Day Holiday Hot Sheet. Memorial Day marketing emails are all about offers and sales Experian Marketing Services looked at over 150 brands that sent Memorial Day emails in 2014 and mailings with offers or sales in their subject line made up over 80 percent of the Memorial Day mailings compared to 37 percent of promotional mailings sent by all brands in May of 2014″. Memorial Day marketing tips for a successful start... [...]

Ben Strud says, “As a result of all the issues surrounding Black Friday, customers were left more disappointed than usual. But will the customer accept Black Friday as an excuse for poor website performance in future? The use of attitudinal analytics is rooted in the idea that customer experience drives customer satisfaction which in turn influences their future behaviours”. How Black Friday stole Christmas ‘Econsultancy’ Blog  [...]

eMarketer team says, “The webinar will address these key questions: Why did mcommerce make a big jump in holiday 2014? What is the best way to reach the omnichannel holiday shopper? How is the online holiday shopping calendar changing shape, and how are retailers responding? What to expect in 2015—eMarketer’s ecommerce forecast revealed” Webinar Details Organizer:  eMarketer Key Speaker: Yory Wurmser Topic: Lessons from Holiday Shopping 2014—What You Need to Know for 2015 Day/Date: Thursday, March 26 Time: 1.00 pm ET – Time Zone Converter Register for webinar details. ‘Lessons... [...]