MarketingSherpa has published a video titled “A/B Testing: Optimizing calls-to-action for maximum conversions”. MarketingSherpa team says, ““As human beings, we really like the cookie-cutter, one-size-fits-all, ‘here are the three golden rules, it always works’ solutions. I don’t care for best practices, I care for conversions. That’s why I test. Best practice is more of you’re doing what everyone else is doing.” Michael Aagaard, Copywriter, ContentVerve.com, presented, “How to Optimize and Test: Calls-to action for maximum conversions,”... [...]
Archive for the 'email marketing' Category
The latest ‘Aweber’ blog post is titled “An Email Designer’s 3 Mobile-Friendly Rules”. Rebekah Henson says, “We told you about the new mobile responsive templates we released. They make your emails look AWesome everywhere instantly without any extra work from you. But there are still a few things you should keep in mind for your mobile email readers. Your email might look good on mobile, but is it readable? We talked to Julie Jarrett, one of our in-house designers (who actually designed the new templates just for you!), and got some tips from her for how to make your mobile emails... [...]
John Chow’s latest blog post is titled “How To Turn Any Link Into An Email Opt-In Box”. Chow says, “My recent post on How To Get Leads From Your 404 Page got a lot of positive feedback. I also got a lot of questions asking how I was able to pop an opt-in box when people click on my eBook link. If you click the link, you’ll see that instead of taking you to my normal eBook landing page, an opt-in box appears instead. LeadBoxes by LeadPages The feature that makes this all possible is called LeadBoxes (it was originally called LinkLinks), and it’s made by my friends at LeadPages.... [...]
The latest article on HubSpot blog is titled “A Proven Framework for Prospecting Emails”. Brian Whalley says, “Successful prospecting is a three-part process in which you need to establish who you are and how you can help your prospect. The message you’re delivering should address: Why you’re contacting the prospect (this needs to be focused on them and include the trigger event or data that says you should reach out to this person). Why you’re contacting the prospect now (in other words, why your call is so timely). A request for something you want from... [...]
The latest article on ‘Marketing Land’ is titled “5 Ways To Kick Start Your Email Marketing This Year”. Chris Hexton says, “The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make improvements. Here are five things you must review early this year to set your campaigns on the path to success! 1. Learn How To Maximise Your Subject Line If you open most modern email marketing clients (on the web or your mobile phone), you’ll see something like this“. 5 Ways To Kick Start Your Email... [...]
The latest article on HubSpot blog is titled “How to Identify a Good Email List”. Dolly Howard says, “Email marketing is a crucial component to having a solid inbound marketing strategy. Whether you are promoting new offers, corresponding with newsletter subscribers, following up with automated workflows, or delighting customers it is important to ensure that you are sending to a good email list. You don’t want to develop the reputation of being a “spammer” for sending out irrelevant content to people who don’t want your emails. You can avoid this by keeping... [...]
The latest ‘Econsultancy’ blog post is titled “Seven super exciting predictions for boring old email marketing in 2014”. Parry Malm says, “It’s that time of year again, where pundits around the world give their predictions for 2014. So let’s look at the most boringly lucrative of online channels: email marketing. In 2014, I predict that “Email is dead” will be the most popular headline in articles, blogs and tweets about email marketing, closely followed by ’email isn’t dead.’ For 7 more predictions, read on“. Seven super exciting predictions... [...]
The latest ‘Econsultancy’ blog post is titled “11 easy responsive themes for ecommerce and small business”. Christopher Ratcliff says, “Responsive design isn’t just for the giants of ecommerce, your start-up business can also grab an off-the-shelf model for a reasonable price, or even for free. Following on from David Moth’s article 10 simple responsive WordPress themes for small businesses and blogs I thought I would take a look at some of the best available templates for ecommerce sites. If you run a small business, or are looking to make the leap... [...]
‘Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program”. Adam Sutton says, “Lead nurturing is a powerful strategy, but launching it can be daunting especially when you’re building from scratch. How should you get started? This case study featuring an accounting and consulting firm covers building a lead nurturing strategy from the ground up and hit 133% return on investment after only seven months. You’ll see how the team set topics, mapped content to the sales funnel, and navigated bumps in the road“. Email... [...]
The latest ‘Econsultancy’ blog post is titled “Basket abandonment emails: why you should be sending them”. Christopher Ratcliff says, “We’ve all done it. In fact even as I write this, I’m fully aware there’s a shopping basket full of blu-rays on an ecommerce site, from the end of 2013, sitting and waiting for me to click ‘confirm purchase’. They’re definitely still there, I just checked. As I discussed in my recent article what is retargeting and why do we need it? this very same curtailed ecommerce visit has led to a whole host of retargeted adverts... [...]