Margaret Farmakis With the holiday season fast approaching, the countdown timer ticking toward Black Friday and Cyber Monday and visions of overflowing online shopping carts dancing in many email marketers’ heads, I decided to get into the festive spirit as only one possessing email intelligence can: by focusing on remarketing. There’s no more effective remarketing message for driving conversions than the triggered abandoned shopping cart email. According to Experian, abandoned cart messages increase purchases at a rate that is 19 times higher than promotional mailings, and they produce a 41%... [...]

Parry Malm says, “The vast majority of email marketers are methamphetamine addicts. And not the cool kind like you find in the finest trailer parks of middle America.  This survey of 304 email marketers will show you why. A couple of months ago, I wrote a blog post about how I believed email marketers don’t split test their subject lines very effectively. To see if I was right, or if I was high, I ran a survey to discover more. 304 marketers answered the survey, and it seems that the majority of email marketers, according to the statistics, are split testing meth heads”. How 304 email marketers... [...]

Pamella Neely says, “We’re in the busiest shopping days of the year. Our inboxes are flooded with offers. Marketers everywhere are pushing to get as many sales as possible from their email list during these weeks. That often leads to a little pushback from subscribers. If you’ve seen a spike in unsubscribes in the last week, there’s probably more than one reason for it. It’s not just because you’ve been over-mailing. Before you try to fix anything, you need to know if your unsubscribe rate is a problem at all. Even if you saw a spike in unsubscribes in the last week, your list... [...]

Rob Walling says, “Each time you send an email, you should be aware that a huge portion of your subscribers are going to open your message on their phones or tablets — not on their desktop computers or laptops. It seems that every other week a new study cites an overwhelming number of people who read emails on their mobile devices — 51 percent according to Litmus, 66 percent according to Movable Ink. The numbers vary, but the savvy content marketer knows that overlooking mobile-friendly emails is a big mistake”. 10 Essential Tips for Creating Mobile-Friendly Emails ‘Copyblogger’... [...]

Eric Murphy says, “Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment — media outlets. Sitting at the intersection of editorial thought leadership and native advertising, sponsored articles have only recently risen to prominence as a tactic worthy of garnering a share of marketing budgets. The novelty of the practice, for brands and publishers alike, means that... [...]

Megan Tonzi says, “Bad sales emails are like gum stuck to the bottom of your shoe: You think you’ve scraped it all off … until the next day, when you realize your shoe is still sticky. It just doesn’t go away, and neither do poor sales emails — they seem especially endless this time of the year. The other week, I received a sales email in the morning. The first line asked if I was the correct person to speak with, the second line was their sales pitch, and the third was, “Hey, let’s schedule a time to chat. And if you’re not the right person, who is?” It was a typical... [...]

Erin Hogg says, “At MarketingSherpa Email Summit 2015, attendees will hear how Ferguson Enterprises generated more than $10 million and growing in online sales by enriching the customer experience. Mary Abrahamson, Email Marketing Specialist, Ferguson, will take the stage to share the customer journey of two personas as they move through the sales funnel. Learn how Ferguson went from one email per event to a segmented series as well as how it optimized its onsite event registration for better retargeting. This campaign earned Ferguson the B2B Best in Show Award, sponsored by BlueHornet, for... [...]

Pete Prestipino says, “If your online retail enterprise isn’t doubling down on email this holiday season, you are going to miss out. New research from Salesforce, published in its “Predictive Intelligence Benchmark Report,” reveals that 60 percent of shoppers who received personalized content after abandoning their shopping carts (such as the products they viewed) ultimately returned to make a purchase. Not only did sending those emails drive return visits for the retailer, but the shoppers that did return spent an average of $36 per click. Are you willing to leave that... [...]

Loren McDonald says, “Black Friday and Cyber Monday online sales soared to new heights in 2014, and more consumers than ever before have been browsing and buying on mobile devices. IBM has been tracking the latest cross-channel buying trends this holiday season, and I’ve been closely watching the results, observing the rise of “Cranberry Red Thursday” and noting other Black Friday trends and takeaways. As always, email has been a focal point for how businesses communicate with customers, and Silverpop has been crunching the numbers to see how these interactions are unfolding. In particular,... [...]

Tommy Walker says, “Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%). Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today. With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketingcontinues to grow in effectiveness. In this post, I’m going to share ten strategies that you can implement in your... [...]