Email deliverability is make or break for so much of your marketing. After all, email is probably your most dependable and lucrative channel for reaching current and potential customers. MarketingProfs is hosting a webinar ’10 Pro Email Tips for Peak Inbox Performance’ on Thursday, November 3, 2022, at 2.00 pm ET. The MarketingProfs team says, “Email deliverability is an inexact science; sometimes, it can even feel like an obscure art. But it shouldn’t be—because it’s vital for the success of so much of our marketing. Deliverability is the key, along with copy and... [...]
Archive for the 'email marketing' Category
This is a reminder for Adweek’s webinar to be held on November 2, 2022. 2023 is quickly approaching, and consumer expectations have rapidly changed over the past 12 months. This is especially true when it comes to their attitudes toward the messages they receive from brands across email, mobile app and SMS. Adweek is hosting a webinar ‘Messaging Best Practices for 2023: Set Your Email and SMS Strategy’ on Wednesday, November 2, 2022, at 1.00 pm EDT. The Adweek team says, “Join experts from Cordial to better understand what today’s consumers really want, and discover ways... [...]
Video content gives an edge to your marketing. It helps you persuade your audience to take action. AWeber contributor Kelsey Johnson has published a step-by-step guide to embedding YouTube videos in emails. She says, “It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve probably wondered — “How do I send a video in an email?” The answer to that question depends on which email tool you use. Keep reading to find out how to embed a video in a Gmail email and how to embed a video in an Outlook email. I’ll also... [...]
Email is one of the most preferred marketing tools today. It helps businesses stay connected with their clients. Copyblogger’s Sonia Simone has published an article featuring the betty crocker secret to an email marketing strategy people enjoy. She says, “You’ve heard the email marketing strategy principle a thousand times: The money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the... [...]
Email etiquette is the observance and communication of generally accepted standards of sense, grammar and politeness when sending email messages. HubSpot contributor Aja Frost has published an article featuring 27 rules to make a great impression through your emails. She says, “Business communications will often be straightforward and professional. As you develop a relationship with the person you’re emailing (prospect or colleague), you can use more casual language while still maintaining a professional tone. This allows your personality to shine through so that others can get to... [...]
An autoresponder is a time-based email or message that you send out automatically after a visitor signs up for your email list. Depending on your autoresponder tool’s capabilities, you can further segment your autoresponder emails based on other contact properties, but at its core, an autoresponder allows you to passively and automatically send pre-written messages. Copyblogger’s Sonia Simone has published an article explaining email autoresponders. She says, “You can use autoresponders for anything you need to educate prospects about before they buy. Explore the pain and problems... [...]
This is a reminder for a MarketingProfs webinar to be held on October 20. The last thing you can afford is to have your emails land in the dreaded spam folder or otherwise fall victim to insidious email mistakes. MarketingProfs is hosting a webinar ‘How to Land Your Holiday Emails in the Inbox’ on Thursday, October 20, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join ZeroBounce COO Brian Minick for this free webinar where he’ll dive into list maintenance, segmentation, and inbox testing. Plus, he’ll give you valuable, easy-to-apply tips to build better engagement... [...]
2023 is quickly approaching, and consumer expectations have rapidly changed over the past 12 months. This is especially true when it comes to their attitudes toward the messages they receive from brands across email, mobile app and SMS. Adweek is hosting a webinar ‘Messaging Best Practices for 2023: Set Your Email and SMS Strategy’ on Wednesday, November 2, 2022, at 1.00 pm EDT. The Adweek team says, “Join experts from Cordial to better understand what today’s consumers really want, and discover ways to improve personalization, increase customer loyalty and drive lifetime value.... [...]
Search Engine Journal has published a new podcast episode ‘Current Trends in Email Marketing: Tips & Pitfalls’ featuring Jay Schwedelson. Loren Baker says, “Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. You’ll discover new options to stay ahead of the curve and how to make... [...]
Email newsletter publishing can help you grow your audience and build authenticity for your business. Copyblogger contributor Rebecca Matter has published an article featuring four tips to write an email newsletter that builds lasting relationships with your audience. She says, “I’m going to show you, step by step, how to write a good newsletter, whether you’re writing for your own business or for a client. Step #1: Determine the content approach There are a few different styles of email newsletters, and all of them have pluses. Choosing the right one is just a matter of what works best... [...]