A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to... [...]
Archive for the 'email marketing' Category
Watch the latest episode of the Copyblogger podcast ‘The Email Expert Who Sends A $149/mo. Paper Newsletter’ featuring Ethan Brooks and Chris Orzechowski. The Copyblogger team says, “On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).” Copyblogger [...]
ProfitEngage autoresponder lets you take advantage of the single, most reliable method of making money online consistently since 1995. What’s that, you may ask? If you have been involved in online marketing for any length of time, you’ll know that the answer is email. Email marketing has always been (and still can be) profitable, but it can be even more so if done in the best way. You can earn more from email marketing if you are able to reach more inboxes to talk to more interested people. The right autoresponder service can help you do that. An autoresponder manages your email list,... [...]
Email marketing for nonprofits is an effective way to engage with supporters, increase donations, and share the impact your organization has on your mission. HubSpot contributor Caroline Forsey has published ‘Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy‘ to help you achieve email marketing success. She says, “Studies show that email continues to offer the highest return on investment (ROI) of any outreach strategy. TruConversion reports that an email marketing campaign can deliver a return of $40 for every $1 spent. This makes email the channel... [...]
Email marketing is a proven tactic to grow your business. It helps you stay close to your audience and keep them informed about your products and services. AWeber contributor Sean Tinney has shared 25 brilliant lead magnet ideas to grow your email list right now. He says, “Here are 25 great lead magnet ideas for inspiration. Not only will you get proven ideas from a bunch of different businesses across multiple industries, but you’ll also see how easy creating your lead magnet can be. And once you’re got your lead magnet created and set up, you can start turning visitors into leads... [...]
With the new autoresponder ProfitEngage, you can simply start generating traffic and (potentially) commissions from email marketing even before you build a list and without writing your own emails. SMTP comes built-in (budget autoresponders rarely have SMTP, but it’s crucial, and you usually have to buy it separately), and you pay only once; there are zero monthly fees. ProfitEngage is the perfect autoresponder, according to its creators, especially since: ➤ It doesn’t cost an arm and a leg, ➤ It comes with no restrictions and ➤ There is zero downtime. It has what other one-time... [...]
Your email subject lines play a pivotal role in improving the email open rates and contribute to the overall success of your marketing campaigns. HubSpot contributor Emma Brudner has published an article featuring 70 sales email subject lines that get opened, read, and responded to. She says, “Use the following tips knowing that they’ve been tried, tested, and verified to work by reps around the world. 1. Keep it brief. The ideal length of an email subject line varies between mobile, desktop, and tablet devices, so keep this in mind as you craft the perfect one-liner for your sales... [...]
Search Engine Journal has published ‘Email Marketing For Small Businesses: A Guide To Getting Started’ to help marketers improve email marketing. Brian Frederick says, “With a little elbow grease and the information you gain here, you’ll be able to create and launch your own effective campaign in no time. Ready to get started? Let’s go. How To Start Email Marketing For Your Small Business 1. Choose The Right Email Marketing Platform For You Having the right tools is an essential part of any job, whether it’s carpentry or marketing. And for business marketing, that means... [...]
An HTML form is used on a website to collect information entered by visitors. If you want to be notified when someone has submitted their information, you can set up a process that sends emails from an HTML form. HubSpot contributor Kayla Carmicheal has published a step-by-step process for creating HTML forms for sending emails. She says, “There are multiple options for creating an HTML form that emails you when a new entry is submitted. The option you choose depends on how you work and what platform you’re using. This is to say that things are a little different if the plan is to use... [...]
You surely need to consider the email subject lines when it comes to email marketing success. Attention-grabbing subject lines can help you improve your email open rates. HubSpot contributor Braden Becker has published an article featuring 157 best email subject lines. He says, “According to HubSpot Research, 65% of surveyed marketers say that subject lines have the greatest impact on open rates. After all, it’s your very first impression of the email. From that first impression, you’ll do your best to judge the content inside. So what makes a good email subject line? It’s... [...]