Email marketing remains a cornerstone of digital communication, offering direct access to a vast audience. It enables personalized interactions, fosters brand loyalty, and drives conversions through tailored content and strategic campaigns. With its cost-effectiveness and measurable results, email marketing remains indispensable for businesses seeking to engage and convert customers effectively. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Email Marketing Tactics That Work’ featuring Sarah... [...]

Digital Marketing Depot has published ‘Email Marketing Platforms: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of the “Email Marketing Platforms: A Marketer’s Guide” examines the market for email marketing platforms and the considerations involved in implementation. The 57-page report reviews the growing market for email marketing platforms, plus the latest trends, opportunities and challenges with a special focus on how the growth of artificial intelligence and machine learning are impacting the development of the category. In... [...]

An email disclaimer is a legal statement or notice included at the bottom of an email that aims to protect the sender and their organization from various risks associated with email communication. HubSpot contributor Mandy Bray has published an article featuring eight useful email disclaimer examples. She says, “Just because email disclaimers are legal statements doesn’t mean they need to be boring or unintelligible. In fact, it’s your job to find a balance between compliance and clarity for users. The email disclaimer is also valuable real estate. It’s a place where readers know to... [...]

While the digital marketing landscape is always changing, one thing is certain: Generative AI has the potential to transform the way we work. As GenAI begins to become embedded in the technology we use, it has become clear marketers need to figure out their right path to adopting AI. Digital Marketing Depot has published a new guide ‘A Relationship Marketer’s Guide to Generative AI’. The DMD team says, “We’re here to make that transition a little easier and show you how to leverage Generative AI for relationship marketing initiatives effectively. Download Relationship Marketer’s... [...]

Email deliverability refers to the ability of an email message to successfully reach its intended recipient’s inbox without being filtered out or marked as spam. It’s a critical aspect of email marketing and communication, as even the most well-crafted emails are ineffective if they never make it to the recipient’s inbox. Digital Marketing Depot has published a new guide ‘The 2024 Guide to Email Deliverability’. The DMD team says, “Deliverability has become a hot topic with inbox providers like Gmail and Yahoo enforcing stricter policies starting in February... [...]

Email marketing is a direct and personalized way to communicate with customers. It’s a type of direct digital marketing that involves sending promotional or informational content. AWeber contributor Sean Tinney has published an article featuring 14 easy to implement email marketing best practices to improve results. Sean says, “No matter what your business is or what industry you’re in, some tried-and-true best email marketing best practices can only help guide you to success. 1 – Create emails that are easy to scan and read Your subscriber’s inboxes are busy. To cut through... [...]

According to WebFX, mid-sized businesses typically spend $10–$1500 per month for email marketing. Neil Patel has published a blog post on the cost of email marketing. He says, “I wanted to see how much money digital marketers in the U.S. spend on their email marketing. If you’re curious about the cost of email marketing or want to see how your spending stacks up against other businesses, you’ll find the answers here. Key Findings On Email Marketing Costs The majority of surveyed digital marketers in the U.S. spend between $1,001 and $5,000 per year on email marketing. 10% of respondents... [...]

Copyblogger has published the latest podcast episode ‘From 0 to 150k+ Subscribers In 7 Months’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “The Milk Road grew from 0 to 150k+ subscribers in less than seven months. On this week’s throwback episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) dig in to show you what you can learn from their content, growth, and monetization strategies. Tim also breaks down the lead-gen industry with a live look at a website Ethan’s thinking of buying.” https://www.youtube.com/watch?v=uiPr6lcebtM Copyblogger    [...]

The Upper Ranks has published ‘The Realist’s Guide to Follow Up Emails’ featuring useful tips, tricks, and tactics for sending effective follow-up emails that get opened and replied to. David Farkas says, “In this guide, I’m gonna give you proven tips, tricks, and tactics for sending effective follow-up emails that get opened and replied to. There are a lot of characteristics that are commonly shared between skilled, high-level link builders. One such characteristic is creativity. A truly successful link building campaign requires an ability to conjure distinctive ways of... [...]

Google and Yahoo are enacting new inbox privacy protections in February. These new email deliverability requirements will impact email marketing—and if your organization is not ready for the changes, delivery (and sales) may suffer. MarketingProfs has published a new report ‘Demystifying Inbox Deliverability: Changes Coming in 2024’. The MarketingProfs team says, “With this free download from Marigold, you’ll discover the steps you need to take to ensure your emails continue to reach the inbox. You’ll learn: Why Google and Yahoo are tightening their delivery rules—and... [...]