Olivia Dello Buono says, “From deliverability to open rates, email analytics give you real-time insight into the success of your campaigns. So why is it that they often get a bad rep?

While these reports may seem overwhelming, they can help you make major improvements to your email strategy. In yesterday’s #emailchat, we asked marketers to share their tips for understanding these metrics:

1. The “most important” email stats are the ones determined by you.

  • Opens & clicks are at the top of my list. They’ll tell you how effective your subj line & CTA are! @KristenWritesIt
  • Subscriber growth is one that is often overlooked as a metric to follow. Did you get more subscribers this week vs last? @BrandonSonofOle.

Understanding Your Email Analytics

Aweber Blog

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