Ayaz Nanji says, “Several industries passed the email “mobile tipping point” in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice. The open rates of emails sent by the consumer services, hospitality, and financial services industries all rose past 50% in the second half of 2013, the analysis of 1 billion emails sent by companies in 11 industry segments last year found. Overall, the number of emails opened on a mobile device (smartphone or tablet) rose to 48% by the... [...]

Martin Misiowiec says, “Proving ROI is one of the biggest pressures for modern marketers, especially as technology keeps changing the goalposts. Where should you be investing your time and money? One day it’s all about email, the next social media – but what gives the best online marketing ROI? And should you ditch what you know just to make sure you don’t miss out on a new audience? Let’s take a look at three popular marketing channels”. Email Marketing, Social Media Marketing, Online Reviews – Which Gives the Best ROI? Business2Community.com  [...]

Corey Eridon says, “Two years ago, I wrote a post for this blog called “10 Simply Awesome Examples of Email Marketing.” Since then, I’ve been collecting examples of email marketing that are awesome to be used in a sequel to that post. Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the following companies’ great email marketing. And, hey, sorry it took two years to collect more examples. I just didn’t want to sign up for a bunch of email lists in the hopes they might send something remarkable — this post’s... [...]

Pamella Neely says, “Transactional emails are so important, yet so boring. Too many transactional emails go ignored by marketers, while we focus our time and energy on attracting attention to promotional emails. It’s ironic that these same “boring” transactional emails end up being the ones our customers pay the most attention to. Transactional emails have click-through rates almost six times higher than promotional emails. Their open rates often exceed 100 percent (because they are often opened more than once)”. 8 Ways to Spice Up Transactional Emails Web Marketing Today  [...]

Brittany Leaning says, “I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutelylove. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine. That’s why I wanted to share this list of 10 things in email newsletters that simply don’t need to be there. As Henry David Thoreau would say, “Simplify, simplify.” The most effective marketers know how to simplify... [...]

Courtney Eckerle says, “Nonprofit public radio broadcaster and television program producer WGBH had marketing programs running across multiple channels, but none of them were coordinated. In this week’s MarketingSherpa Email Marketing case study, see how the marketing team aligned all of their marketing touchpoints so they could better engage, increase funding and help reinvigorate public media“. Email Marketing: Database hygiene improves membership communications and reduces record duplication rate to 0.2% for WGBH Boston MarketingSherpa  [...]

Graham Carlton says, “Email marketers and brands must be well aware of the existence of ‘report spam’ buttons on email clients, and the potential risks to sender reputation if recipients press them.  Then there’s the new Gmail unsubscribe feature.  Though this is likely to be less harmful than the spam button, could help Google distinguish between ‘good and ‘bad’ senders. Despite these features, and customers’ frustration with what they consider to be spam, some unsubscribe processes are just too painful. I’ve been clearing out my over-cluttered... [...]

The latest ‘Aweber’ blog post is titled “What You Need to Know About Canada’s Anti-Spam Law (CASL)”. Andrea Carter says, “Canada’s new spam law, better known as CASL, is set to take effect on July 1, 2014. Similar to CAN-SPAM here in the U.S., Canada’s upcoming legislation is a way for regulators to help consumers dodge unwanted and unsolicited emails. The good news is AWeber customers need not worry”. What You Need to Know About Canada’s Anti-Spam Law (CASL) Aweber Blog  [...]

The latest article on  ‘Marketing Land’ is titled “5 Tips For The Email Deliverability-Obsessed”. Justin Zhu says, “Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder). Also, every ISP, like Gmail, Yahoo or Hotmail, behaves differently when it comes to accepting email, and they are very tight-lipped about their algorithms. Finally, once you attain a... [...]

The latest article on  ‘MarketingProfs’ is titled “How Mobile Consumers Engage With Promotional Emails”. Ayaz Nanji says, “Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner. Just over 42% of US consumers surveyed say familiarity with the sender’s name is the main influence on deciding whether to open a promotional email on their mobile device. Other major factors include awareness of a special deal/price in the message... [...]