The latest post on ‘Copyblogger’ Blog is titled “8 Ways a Digital Media Platform is More Influential than Marketing”. Brian Clark says, “
Imagine this scenario. Two attorneys are chatting against the beautiful tropical backdrop of the Cayman Islands. The elder lawyer suggests to the young rising star that he “grab a Red Stripe,” which leads to the selection of the Jamaican-brewed beer from an ice-cold fridge. So simple … but it’s a powerful association between the “good life” and a particular brand of beer. Did it work? Within a month, sales of Red Stripe in the United... [...]

The latest ‘Econsultancy’ blog post is titled “Digital marketing strategy: how to get started”. Jo Hill says, “One of my specialisms is digital strategy. So I read a lot about strategy, and digital, and digital strategy. In doing so I consistently find that the term has many interpretations in the digital world, meaning that digital marketing discussion forums are full of people asking where to start with crafting their own strategy. Those same discussion forums are often flooded with responses that are blatant and biased sales tactics rather than genuinely helpful... [...]