Offering fresh and relevant content is a way to attract more and more visitors to your blogs. You can produce great content by mastering the art of persuasion and with clear writing. HubSpot columnist Clifford Chi has shared eight tips to create great content for your blogs. Chi says, “If you’re just starting out with blogging and struggling to produce something you’re truly proud of, don’t get discouraged. You don’t need to enroll in a bunch of writing classes or join a content marketing team to become a good blogger (although it certainly doesn’t hurt). You can... [...]
Archive for the 'Content Creation Tips' Category
Content Marketing Institute is hosting a webinar on ‘How to Bring Your Content Workflow Into the 21st Century’ on Wednesday, August 9 at 2.00 pm EDT. In this webinar attendees will learn how to plan a great content workflow in the 21st century. Webinar speakers Heather Hurst, Director of Corporate Marketing, Workfront Marcus Varner, Sr. Content Marketing Manager, Workfront Joe Pulizzi, Founder, Content Marketing Institute CMI team says, “Join Workfront’s content superstars, Heather Hurst and Marcus Varner to discover how to embrace work automation and empower your marketing... [...]
With evolving mobile technologies and increasing adoption of the mobile devices, SEO too is going mobile. You need to create pages which fit into the mobile-first index. In the similar lines, your content also should be such that fits into the mobile-first index. To help marketers learn how to craft such content, Search Engine Land’s Patrick Stox has published a short guide. Stox says, “Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t... [...]
MOZ team has published a video on writing with Markdown for better content & HTML in which Ian Lurie explains content creation strategies. The MOZ team says, “Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we’re excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution”. Writing with Markdown for Better Content & HTML: Why & How To –... [...]
Content Marketing Institute is hosting a webinar on ‘How to Bring Your Content Workflow Into the 21st Century’ on Wednesday, August 9 at 2.00 pm EDT. In this webinar attendees will learn how to plan a great content workflow in the 21st century. Webinar speakers Heather Hurst, Director of Corporate Marketing, Workfront Marcus Varner, Sr. Content Marketing Manager, Workfront Joe Pulizzi, Founder, Content Marketing Institute CMI team says, “Join Workfront’s content superstars, Heather Hurst and Marcus Varner to discover how to embrace work automation and empower your marketing... [...]
Content creation is a tedious and challenging process. But with proper planning and strategy you can quickly create great content that your audience likes. Entrepreneur contributor Lesya Liu has shared a list of simple techniques that can help marketers create quality content. On turning written content into video, Lesya says, “Video content has been rising as a medium of choice. YouTube is still the second largest search engine in the world. Facebook gives a special attention to native videos. Do you need any more reasons to start utilizing the power of video in your content marketing mix? Give... [...]
Quality content plays an important role in making your blogs successful. Also on social networks, content helps you achieve quicker success. Copyblogger’s Stefanie Flaxman has shared a four-step process to help marketers expand their content ideas. Flaxman says, “If you produce one piece of content a week, the installments below will give you four weeks of content, but they could also publish four consecutive days in a row or every other day. See what works for you. Installment #1: Establish your authority Here’s where you select your content idea. Let’s pretend you run a health-conscious,... [...]
Content Marketing Institute is hosting a webinar on ‘How to Create Killer Webinar Content’ on Wednesday, August 23 at 2.00 pm EDT. In this webinar attendees will learn how to create and use content to make their webinars successful. Webinar speakers Mark Bornstein, VP of Content Marketing, ON24 Peter Loibl, VP of Sales, Content Marketing Institute CMI team says, “Webinars are the best way to generate leads and turn prospects to pipeline, but all webinars are not created equal. Creating great webinar content that engages the viewer and changes hearts and minds is easier said... [...]
Content Marketing Institute’s Ann Gynn has compiled quality content creation tips from more than 35 experts. Gynn says, “Read on for 35 more explanations and tips to help you create quality content for your brand from experts from Google, Microsoft, REI, Monster, as well as agencies, government, and more. Go to Google Check the one-box answers on Google. How do you stack up when Google gives only one answer to the question? How do your competitors? Another way is to ask your customers to rank content in real life. Show them three or four pieces of content (without branding) and ask... [...]
Content comes into various forms such as text, video, audio and images. To create content that is attractive and meaningful, there are a host of tools available online. Business.com writer Zac Johnson has shared a note on three useful tools that marketers can use to create great content. Johnson says, “There are plenty of tools out there to help with this process. Many of these tools don’t require any technical knowledge or software to download. Here are three recommended tools that every site owner and brand should be using today to create better content. Canva graphic design When... [...]