Creating video content is an essential part of your marketing initiatives. But at the same time it requires quality content and creativity to build an useful and attractive video. Here creativity does not have an alternative, but when it comes to content, you can have some readily available source. You can use the content that you have already created. HubSpot columnist Ben Jacobson has shared an article talking about six types of contents that can be repurposed as video. Jacobson says, “Whether you’re turning other formats into engaging videos, or extending the reach of your production... [...]

When it comes to content marketing, the authenticity and quality matter the most. You need to gain the trust of the readers by the way of providing high rated content. There is competition in the content marketing domain. But remember, it is among the ones who produce quality content. Copyblogger columnist Sonia Simone has shared four ways to help marketers come out with good quality content. On maintaining consistent content quality, Simone says, “It’s one thing to be able to produce a good piece of content. It’s another to keep producing quality material, week after week and month after... [...]

Content marketing is all about reaching out the right mass and converting the prospects into customers. Also it helps you continue to be in touch with your customers. Along with this your content is well optimized for the search engines, helps you get more leads to your website. Balancing the creativity and SEO in your content requires consistent efforts and experimental approach. Entrepreneur contributor Chris Porteous has shared six strategies to help content marketers maintain balance between creativity and SEO in their content. Poeteous says, “If you’re not creative in your writing... [...]

Content creation requires creativity and the technology that helps you utilize that creativity in a way so that the desired content is produced. Small Business Trend contributor Larry Kim has shared information about ten tools that can simplify the content creation process. Kim says, “Every digital marketer understands the importance of content for their success. The top 3 percent of your content result in 95 percent of the traffic, awareness, leads and sales. These are your content marketing unicorns. Creating unicorn content is one of the biggest challenges for content marketing... [...]

Content marketing is a creative job and it requires constant thinking and experiments. One of the ways you can strengthen your content marketing is by observing the successful campaigns. Content Marketing Institute columnist Michelle Park Lazette has shared five sources from where you can get fresh content ideas. Lazette says, “It was probably 4 in the morning, following a wake-up call from our infant son, when the thought occurred to me: The 10-year anniversary of the start of the Great Recession loomed. As many creatives can commiserate, sometimes content ideas strike at inconvenient and... [...]

Content creation is a continuous process that requires you to showcase your creativity and keep the clients updated with the fresh content. With rising social media usages, you can create content from multiple sources such as your own social content or the user generated content. Content Marketing Institute columnist Ann Smarty has shared three ways to turn your brand monitoring into new content. Smarty says, “Consider these three ways to turn those brand mentions into content assets. 1. Web mentions into monthly roundups There’s one fundamental tactic behind brand monitoring online: Promote... [...]

The content marketing success lies in the way your customers consume it. It has to flow among them and make them feel that the content is making is difference to them. Copyblogger columnist Nick Usborne has shared five reasons your customers are not reading your content. Avoiding them can help you improve your content performance. Usborne says, “Remember, your reader’s attention is fragile. There are plenty of other pages she could be reading. Give her half an excuse and she’ll abandon you in a heartbeat. And when that happens, your page just failed to achieve its purpose. Let’s look... [...]

Quality content creation is a challenging task that requires your constant engagement and efforts. And it should be dealt with seriously as it is meant for your customers. Marketing Land columnist Rachel Lindteigen has shared three tips to help content marketers deal with the content production obstacles. Lindteigen says, “We all know content marketing is important to our businesses. We know we need to blog. We’ve heard video is “the next big thing.” We know we need to be emailing our lists, sharing on social media, commenting and responding on social and nurturing those relationships. And... [...]

User-Generated Content works as an asset for online marketers. It helps them convince more prospects with less content creation efforts. Shopify contributor Braveen Kumar has shared an useful article on persuading your customers to create more user-generated content. Kumar says, “If you find your target users naturally share content that relates to your brand, you’re in luck—you’ve already got some fuel for your UGC strategy. But if they aren’t just yet , you’ll need to find a creative overlap between the kind of content that can help build your brand and the kind of content people... [...]

Content marketing is all about creation of original and helpful content that also fits into the parameters of the search engine indexing. Continuous analysis and efforts can help you come out with such content. Content Marketing Institute columnist Julia McCoy has shared six strategies to create high-performing online content. McCoy says, “The good news is that content that is high-performing for us is useful for them, our readers. To reach this win-win, let’s look at what you can do to take your content from good to great, from “just OK” to high-powered, high-performing, and massively... [...]