Get new content marketing ideas from these sources
Content marketing is a creative job and it requires constant thinking and experiments. One of the ways you can strengthen your content marketing is by observing the successful campaigns.
Content Marketing Institute columnist Michelle Park Lazette has shared five sources from where you can get fresh content ideas.
Lazette says, “It was probably 4 in the morning, following a wake-up call from our infant son, when the thought occurred to me: The 10-year anniversary of the start of the Great Recession loomed.
As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times. This light bulb turned on when the neighborhood’s lights were off. I pitched the idea the next business day to my employer, the Federal Reserve Bank of Cleveland.
Interviews with six in-house experts and four outside experts would follow and, months later, we published a recession retrospective with four chapters, a 22-event timeline, audio interviews, and more.
Of course, not all ideas worthy of becoming content find us. Most of the time we must find them. Here are five sources that can inspire ideas during any given year”.
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