Content marketing is all about reaching out the right mass and converting the prospects into customers. Also it helps you continue to be in touch with your customers. Along with this your content is well optimized for the search engines, helps you get more leads to your website.

Balancing the creativity and SEO in your content requires consistent efforts and experimental approach. Entrepreneur contributor Chris Porteous has shared six strategies to help content marketers maintain balance between creativity and SEO in their content.

Poeteous says, “If you’re not creative in your writing process, you will be creating content like many of your competitors, reducing the chances of standing out from the crowd. In this article, I’m going to share six SEO content writing tips that will help you balance creativity in your work. Let’s dive in.

1. Search for important keywords.

The first step to creating useful content is to find important keywords and phrases that your audience uses to search on Google. Use Google Keyword Planner, a free tool, to find out terms that your audience uses to conduct online searches. Once you have made a list of keywords, you should include them in your content.

Naturally incorporate keywords into your content. Stuffing keywords in your content will do more harm than good to your business. The more long tail keywords you use, the better it will be for your content to rank on Google.

2. Solve your audience’s problems.

Writing content that solves pain points of your prospects and customers is a surefire way to ensure the success of your SEO efforts”.

Balancing Creativity and SEO in Content Writing

Entrepreneur

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