Customer loyalty is more important than ever as businesses struggle to provide a consistent experience across the customer journey. Adweek is hosting a webinar ‘Activating Customer Data to Inspire Loyalty’ on Thursday, March 17, 2022, at 1.00 pm EST. The Adweek team says, “For Trifecta, a subscription meal service, real-time data insights were necessary to deliver a tailored customer experience encompassing health-conscious meal plans and workout recommendations. Its smart customer data platform (CDP) unifies data across 14 systems, analyzes customer journeys and leverages multitouch... [...]

An effective omnichannel approach surrounds your customers with relevant, targeted, 360-degree marketing that seamlessly connects experiences across media channels. It’s essential for reaching today’s shoppers. Adweek is hosting a webinar ‘3 Steps to Making Omnichannel Marketing a Reality: Reach the Modern Shopper’ on Thursday, March 17, 2022, at 1.00 pm EST. The Adweek team says, “Hear from Chobani’s director of shopper marketing Pankita Desai and Catalina U.S. CRO Stacey Hawes, who will explore ways to influence purchase behavior by maximizing omnichannel campaigns. You’ll... [...]

Content is fundamental at every stage of your customer’s journey. It’s not just a critical tool for engagement—it also builds and nurtures your audience’s trust. MarketingProfs is hosting a webinar ‘Building Positive Customer Experiences With Content Marketing’ on Thursday, March 17, 2022, at 2.00 pm ET. The MarketingProfs team says, “When you identify your customer’s engagement and decision-making behaviors, you’ll formulate the best strategy for engaging with real people—a strategy that echoes their specific wants and needs. Join us to learn: Cognitive... [...]

According to Core DNA, Content marketing in 2021 was characterized by swift changes in strategy and how quickly brands could adapt. In 2022, that adaptability could prove to be just as relevant. Content drives brand awareness, demand, and revenue when it’s done right. Content Marketing Institute is hosting a webinar ‘Top Trends in Content Marketing 2022’ on Wednesday, February 23-24, 2022, at 2.00 pm ET. The CMI team says, “When it comes to content marketing, one thing’s for sure: A single template, cookie-cutter approach, or simple solution does not exist for creating... [...]

A/B testing markets to customer segments, not individual customers, missing opportunities to tailor decision-making at the customer level. Third Door Media is hosting a webinar ‘A/B Testing is Dead, Long Live A/B Testing!’ on Thursday, March 3, 2022. The Third Door Media team says, “Optimizing interactions, communications and offers to your customers is key – but how are you doing that today? Odds are, you’re A/B testing. But this method is now a thing of the past … and why is that? A/B testing doesn’t scale – the more dimensions and choices you want to make, the longer... [...]

Cookie deprecation and privacy regulations are changing the ways brands and agencies advertise online. Central to that change is Google—as a shaper of ad tech, a platform provider, and the preeminent search destination. AdWeek is hosting a webinar ‘Create a Google Strategy for a Privacy-Led World: Prepare for the Cookieless Future’ on Thursday, March 3, 2022, at 1.00 pm EST. The AdWeek team says, “Join Google experts from Cisco and Merkle | Cardinal Path for a detailed look at building an effective and impactful strategy to maximize Google’s stack to work smarter for your... [...]

Understanding how consumer and market data are trending is vital to companies striving to strengthen and improve their brand health. Gaining a deeper understanding of these trends is essential to identifying market opportunities, discerning between fads and trends, finding new audiences, and improving campaign ROI. AdWeek is hosting a webinar ‘5 Steps to More Meaningful Insights: Mastering Consumer and Market Trend Analytics’ on Wednesday, March 9, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from experts at NetBase Quid who will share their five-step playbook for getting... [...]

The advertising workflow is overly complicated and subject to (costly) errors and delays. Complexity inhibits advertisers from doing strategically appropriate things because of the perception that they’re just too hard.  AdWeek is hosting a webinar ‘Prioritizing Advertising Efficiency for Better Business Outcomes: “Too Hard” Is Too Easy’ on Wednesday, March 2, 2022, at 1.00 pm EST. The AdWeek team says, “Hear from Merkle creative business lead Amy Thorne and Clinch CEO Oz Etzioni to learn more about the ways that what was “too hard” before can now be both... [...]

Traditional search intent tells us how people are searching on Google – but it can also tell you how users are searching on your site and what they want to do now that they are there. Search Engine Journal is hosting a webinar ‘On-Site Search Intent: 3 Powerful Ways To Increase Sales’ on Wednesday, March 2, 2021, at 2.00 pm ET. The SEJ team says, “Register for this webinar to discover the advantages of leveraging on-site search intent. You’ll learn how to: Use search navigation tracking to gain insight into your traffic. Build more traffic dynamically with search intent data. Create... [...]

Variety adds value to your content marketing. According to Content Marketing Institute, 47% of buyers view three to five pieces of content before engaging with a sales representative. Content Marketing Institute is hosting a webinar ‘Integrated Campaigns & Content Offers Alignment’ on Wednesday, March 2, 2022, at 2.00 pm ET. The CMI team says, “On Wednesday, March 2nd, join Meghan Flannery and Molly Sloan for Partners in Crime: Integrated Campaigns & Content Offers Alignment. You’ll learn: The importance of a solid feedback loop between Demand Gen & Content Marketing... [...]