Digital Marketing Depot has published ‘Global Benchmark Report 2025’. The DMD team says, “As a marketer, it can be hard to know how your results compare to the competition. To know if something’s gone awry with your strategy, or if the wider industry is seeing ripples. To know if you’re delivering exceptional campaigns, or if tech updates have impacted your results. But we’ve got just the solution. Dotdigital’s Global Benchmark Report covers the most important benchmarks for engagement metrics across key marketing channels. Dive deep into the typical click rates, list... [...]

Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘The Expert’s Guide to Amazon Ads’. The DMI team says, “In this episode of the DMI podcast, host ⁠Will Francis⁠⁠⁠ speaks with Elizabeth Greene, co-founder of ⁠Junglr⁠, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform. Elizabeth’s top... [...]

Short-form videos have revolutionized marketing by capturing audience attention quickly and boosting engagement across platforms. Their shareable, bite-sized nature makes them ideal for brand storytelling and viral campaigns. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Create a Short-Form Video Series’ featuring Pat Flynn. This episode covers the following: Why Marketers Should Use a Short-Form Video Series How to Develop a Short-Form Video Series... [...]

HubSpot has published the latest episode of the ‘GPT-4o Just Replaced Your Creative Team’. The HubSpot says, “The Internet is melting as ChatGPT’s brand new image generation feature rapidly gains users! Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts, and redefining traditional... [...]

Search Engine Journal has published ‘A Beginner’s Guide To Elementor Editor For WordPress’. Roger Montti says, “Elementor Editor is the world’s most popular WordPress page builder plugin. It currently has a market share of 17% and is used by 12% of all websites. It simplifies website creation using four core components: templates for the overall layout, blocks for page sections, widgets for individual elements, and custom code. Users can create attractive websites with no coding knowledge, while developers have the flexibility to add custom JavaScript and CSS. How Website... [...]

HubSpot has published the latest episode of the ‘This 2-Minute AI Hack Creates Your Own Call-In Podcast’. The HubSpot says, “What if you could create your very own personalized call-in podcast with a simple AI hack? Kipp and Kieran dive into this game-changing approach to using AI tools to accelerate learning and produce tailored content. Learn more on harnessing Deep Research for comprehensive information, structuring prompts for maximum effectiveness, and setting up a unique two-way... [...]

The future of technology waits for no one, and staying ahead is no longer optional — it’s essential. Forrester’s 2025 emerging tech list reveals the groundbreaking technology and security innovations set to reshape industries and redefine success. Forrester is hosting a webinar ‘Unveiling The Top 10 Emerging Technologies For 2025’ on Wednesday, May 21, 2024, at 11.00 am ETD. The Forrester team says, “Join Brian Hopkins, Forrester VP of emerging technology and principal analyst, for this highly anticipated event. Uncover the trends that are gaining momentum, the brand-new... [...]

CallRail has published a new guide ‘Your 2025 Marketing (+ AI) Agency Growth Kit’ featuring an interactive worksheet, “6 Ways to Boost AI’s Impact For Your Agency Clients in 2025”. It helps you: Use AI tools to analyze lead quality, customer behavior, and campaign performance for smarter client decision-making. Automate processes to improve efficiency and ROI. Align with clients’ KPIs and goals at the start of the year to foster long-term success. Your 2025 Marketing (+ AI) Agency Growth Kit CallRail  [...]

Starting a marketing agency requires a strong understanding of branding, digital strategies, and client acquisition. Building a solid portfolio, networking, and delivering measurable results are key to long-term success. Copyblogger contributor Tim Stoddart has published an article featuring six steps to start a marketing agency in 2025. He says, “This is the step-by-step blueprint for starting a marketing agency, even if you have zero experience. 1.) Select One Service For One Industry/Avatar If you have an issue with your heart, you’ll want to speak to a cardiologist – not a general... [...]

High click-through rates (CTR) indicate strong audience interest, but conversions measure actual success. Optimizing content and user experience bridges the gap between clicks and meaningful actions. Digital Marketing Depot has published ’26 A/B Testing Ideas to Increase Click-Through Rates and Boost Conversions’. The DMD team says, “Take a data-driven approach to increasing engagement, click-through, and conversion rates. This guide, full of insightful A/B testing ideas, will help you improve customer experiences to drive revenue. ” 26 A/B Testing Ideas to Increase Click-Through... [...]