The WordPress robots.txt file guides search engine crawlers on which parts of a website to index or ignore. Proper configuration helps improve SEO by controlling crawler access and optimizing site performance. Search Engine Journal has published a new article answering the question ‘WordPress Robots.txt: What Should You Include?’. Alex Moss says, “The humble robots.txt file often sits quietly in the background of a WordPress site, but the default is somewhat basic out of the box and, of course, doesn’t contribute towards any customized directives you may want to adopt. No... [...]

Digital Marketing Depot has published ‘What Does The Market Research Industry Make of AI and Synthetic Data?’. The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape. This... [...]

Creative optimization is increasingly essential to campaign performance—but many advertisers are still using outdated tools and fragmented workflows. As customer journeys grow more complex, marketers need new strategies to scale production, test effectively, and manage creative from start to finish. Adweek is hosting a webinar,’ Maximize Creative Impact Across Channels’ on Tuesday, May 20, 2025, at 1.00 pm ET. The Adweek team says, “Join expert from Adobe Advertising to explore how advertisers are evolving their approach to creative and media. You’ll learn how updated... [...]

In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance. Adweek is hosting a webinar,’ Boost ROI with Smarter Affiliate & Influencer Strategies’ on Thursday, May 22, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from Tipalti, Everflow, and Inflektion as they explain how leading e-commerce brands are using automation to simplify partner payouts, track performance... [...]

B2B landing pages are crucial for capturing the attention of decision-makers and driving qualified leads by offering clear, targeted value propositions. They streamline the buyer’s journey, making it easier to convert interest into actionable business opportunities. The latest ‘Exposure Ninja’ video is titled ‘How To Create High Converting B2B Landing Pages in 2025’. This video covers the following: The exact anatomy of high-converting B2B landing pages based on real-world examples from business insurance and waste management (including how Clearabee’s... [...]

This is a reminder for the Adweek webinar on April 30, 2025. The future of personalization in marketing lies in AI-driven insights, hyper-targeted content, and real-time customization. As technology evolves, brands will deliver more tailored experiences, enhancing customer engagement and loyalty. Adweek is hosting a webinar ‘The Future of Personalization’ on Wednesday, April 30, 2025, at 1.00 pm ET. The Adweek team says, “Join industry leaders from Code+Theory and Audible as they sit down with Contentful to discuss how modern brands are rethinking personalization... [...]

This is a reminder for the CMI webinar on April 30, 2025. In today’s innovation-driven marketing, we must adapt or fall behind. Staying ahead requires benchmarking against competitors to make strategic moves. Content Marketing Institute is hosting a webinar ‘2025 Digital Engagement Benchmarks’ on Thursday, April 30, 2024, at 2.00 pm ETD. The CMI team says, “Join us as we unveil the 2025 Digital Engagement Benchmarks, where you will get the most up-to-date data on digital engagement based on the thousands of digital experiences we’ve analyzed plus insight on audience behaviors... [...]

Neil Patel has published a new video, ‘How to Build a $10M/Year Personal Brand’. He says, “Building a personal brand in 2025 is the fastest way to get insanely rich—but most people do it completely wrong. Today, I’ll break down the exact blueprint he used to build a $10M personal brand from scratch—and how you can do the same. Whether you’re just starting out or looking to take your brand to the next level, this is your step-by-step playbook to turning attention into income.” Neil Patel’s Blog  [...]

Video marketing boosts engagement by delivering messages in a dynamic and memorable way, helping brands build trust and connect emotionally with their audience. It also drives higher conversion rates by making content more accessible and persuasive. Social Media Examiner has published the latest Social Media Marketing Podcast episode Video Experiences That Create Loyalty, Engagement, and Conversions’ featuring Luria Petrucci. This episode covers the following: Why Video Experience Matters What is Video... [...]

This is a reminder for the DMD webinar on April 29, 2025. In today’s digital-first world, organizations need more than just a website—they need a CMS that empowers them to create seamless, secure, and engaging digital experiences. Digital Marketing Depot is hosting a webinar ‘Future-Proof Your Content Strategy with the Right CMS’ on Tuesday, April 29, 2025, at 1.00 pm EDT. The DMI team says, “Join us for this insightful webinar, where we’ll break down what really matters when selecting a CMS. We’ll explore key features like security, compliance, integrations, and scalability,... [...]