The latest post on ‘Copyblogger’ Blog is titled “Premise for WordPress is Going Away: Grab a Copy and Save Before it’s too Late”. Brian Clark says, “Yes, it’s true. Our Premise landing page and membership site solution for WordPress is gone at the end of this week. And that means exactly what it sounds like … we’re discontinuing sales of the product. Yes, this is the same software that we use at StudioPress to perform hundreds of thousands of dollars worth of digital transactions each month, and securely deliver the purchased products”. Premise for WordPress is Going... [...]

John Chow’s latest blog post is titled “One Hot Lesson I’ve Learned Blogging For 2 Years”. Chow says, “Imagine waking up one morning and realized that you’re a 2-year old blogger. That was what happened to me. I started blogging in August 2011. So if you calculate it, I think I’m 2 years and 3 months old doing this thing called (blogging). It’s been a fun-filled adventure. I’ve failed countless times but that doesn’t make me a failure. I’ve come to realize that failure isn’t a person, but an event”. One Hot Lesson I’ve Learned Blogging For 2 Years John Chow’s Blog  [...]

The latest post on ‘Mashable’ is titled “Facebook Reveals the Biggest Trends of 2013”. Seth Fiegerman says, “Miley Cyrus and the Royal Baby may have been all over Facebook this year, but neither proved to be top conversation driver on the social network.Pope Francis was the most talked about topic on Facebook worldwide this year, according tonew data from the company, which measured the number of posts mentioning a particular person or event, including related hashtags. The word “election,” broadly, was the second-most talked about topic followed by the royal baby”. Facebook... [...]

The latest ‘Econsultancy’ blog post is titled “Google’s Ad Rank update leads to improved performance of PPC ad extensions”. David Moth says, “A paid search algorithm update by Google has led to an improvement in the performance of PPC adverts that include an ad extension. But overall the new AdWords Ad Rank update actually caused a slight decline in ad performance. The update, which was announced back in October, altered the way that Google determines the order of paid search ads by adding in a third variable alongside the maximum bid and quality score”. Google’s... [...]

The latest article on ‘MarketingProfs’ is titled “B2B Lead Generation: What Top Performers Do Different”. Ayaz Nanji says, “What do successful lead generation marketers do that’s different from those who are less successful? They measure ROI and use marketing automation software, according to a recent report by the Lenskold Group. The firm polled 323 B2B marketers who generate leads for sales organizations on the effectiveness of their efforts and then analyzed what factors differentiate the 13% who describe their marketing as “highly effective” and “efficient.””. B2B... [...]

The latest article on  ‘Marketing Land’ is titled “Google Tests Social Ads, Turns Google+ Posts Into Display Ads To Show Across The Web”. Ginny Marvin says, “Today, Google introduced a type of promoted post in Google+ that allows brands to turn their social content into ads that are distributed on the Google Display Network. Toyota USA, Cadbury UK and RITZ crackers are among the test partners participating in the closed beta. Brands can take content posted on Google+ and turn photos, videos and even Hangouts into display ads. Rather than have the ads served only... [...]

The latest post on ‘Mashable’ is titled “Pinterest Is Gaining Ground on Facebook and Twitter for News”. Kurt Wagner says, “When it comes to sharing news online, Facebook and Twitter get most of the attention.Pinterest, a platform more traditionally known for retail, food and travel-related postings, is gaining ground in the news category as well.A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook... [...]

The latest article on Business Insider is titled “Here’s Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales”. Cooper Smith says, “Pinterest has debuted advertising in the form of “Promoted Pins,” which we believe will be extremely effective for a range of e-commerce companies, retailers and brands. Pinterest brand pages in general are also more effective than other social media in driving sales volume and value. Why? Because Pinterest is unique among social networks in being a product and image-driven environment, where... [...]

The latest ‘Econsultancy’ blog post is titled “How a PPC ad scheduling strategy drove 69% improvement in CPA”. Chris Swan says, “When taking over any PPC account, it is essential to learn from historical performance swiftly in order to make the best possible start to a campaign. In this example account there was a clear disparity between the best and worst hours / days of the week. This suggested that a more aggressive ad scheduling strategy was required to bring the account to an even keel (and to perform as efficiently as possible) over the course of the day and... [...]

The latest post on ‘Mashable’ is titled “New Google+ Ads Won’t Run on Google+”. Todd Wasserman says, “Google is using its Google+ social network to create ads but not run them, the company announced on Monday.The “+Post” ads will run on Google Display Network, which includes 2 million sites. The ads look just like Google Plus posts but appear outside the network. For example, if you’re in the market for a minivan, you might see a Toyota ad pop up on AutoTrader or another car enthusiast site. In that sense, the units behave much like Facebook’s... [...]