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Saturday, September 25, 2021

‘Here’s Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales’ – Business Insider

The latest article on Business Insider is titled “Here’s Why Marketing On Pinterest Actually Helps E-Commerce, Brands, And Retailers Drive Sales”. Cooper Smith says, “Pinterest has debuted advertising in the form of “Promoted Pins,” which we believe will be extremely effective for a range of e-commerce companies, retailers and brands. Pinterest brand pages in general are also more effective than other social media in driving sales volume and value. Why? Because Pinterest is unique among social networks in being a product and image-driven environment, where... [...]

‘Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward – And They Might Be Even Better Than Facebook’s’ – Business Insider

The latest article on Business Insider is titled “Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward – And They Might Be Even Better Than Facebook’s”. Aaron Taube says, “Twitter is rolling out an advertising product that allows advertisers to target mobile users based on how they surf the Web on their desktops, a function that isn’t yet fully available to Facebook’s mobile advertisers. TechCrunch’s Josh Constine reports that Twitter will identify users by their login data to show them ads on mobile and desktop devices that are targeted... [...]