The latest post on ‘ReadWrite’ is titled “Medium: Why You Should Watch Two Twitter Co-Founders’ New Idea”. Jon Mitchell says, “Keep an eye on Medium. I know it’s one of those mysterious invite-only things, but the posts are open for everyone with a Twitter account to read, and you should really take a look. It’s very easy to find great stuff on Medium on a wide variety of topics, and here’s why: It’s set up to get people interested in participating and collaborating with each other. It feels like a winning formula to me”. Medium: Why You Should Watch... [...]

The latest article on ‘Offervault Scoop’ blog is titled “Facebook Rolls Out New Tracking Options”. Dustin says, “Facebook is rolling out a new way for advertisers to track the effectiveness of their ads. In addition to their conversion tracking tool you’ll also be able to track via the “View Tags” system. What Do View Tags Do? The view tags system allows FB to drop a cookie on folks that see specific ads”. Facebook Rolls Out New Tracking Options ‘Offervault Scoop’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Expert opinion: post-Click Frenzy Australia”. Jake Hird says, “Click Frenzy launched yesterday evening but, as the mainstream press seem to be eager to make noises about, the first few hours were hit by technical difficulties, which many consumers found to be a frustrating experience.  But, what many people are generally overlooking is that there was an unprecedented demand for the event, with reportedly 5% of the Australian population (some 2m users) landing on the Click Frenzy site in the first few minutes – something... [...]

The latest post on ‘ReadWrite’ is titled “Yes, MySpace Is Launching A Spotify Competitor. It Has No Choice”. John Paul Titlow says, “MySpace is planning to get into the music subscription business – because let’s face it, it’s got to do something. The move into music subscriptions has been rumored for quite some time, but Monday Business Insider published a leaked slide deck that appears to confirm it. In the second quarter of next year, Interactive (formerly Specific) Media, MySpace’s parent company, plans to launch what it describes a “mobile subscription... [...]

The latest article on ‘Website Magazine’ is titled “Why Good Leads Die Young”. Rick Faulk & Seamas Egan say, “Leads are the fuel to your sales pipeline. You put considerable effort into developing inbound marketing activities so that your sales teams have a continuous flow of opportunity. Success however, does not come without challenges. Too many leads without an efficient system to manage them can clog your sales funnel. The result may be good leads growing cold while your teams work to clear the funnel”. Why Good Leads Die Young Website Magazine  [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Inside Google: a former Google web-spam team member gives tips”. Inside Google: a former Google web-spam team member gives tips In an interview, former Google web-spam member Andre Weyher gave more information about the way Google detects web spam. The most important facts and statements can be found in this article. 1. How does Google detect web spam? Google uses on-page signals such as keyword stuffing or hidden content. They also judge the quality of the web page content. Any type... [...]

Shawn Collins’ latest blog post is titled “Performance Marketing Summit 2013 Registrations Now Open”. Collins Says, “Registration is now open for Performance Marketing Summit 2013 for individual passes. The Performance Marketing Summit is taking place March 12, 2013 in New York City. The one day conference will take place at the Baruch College Vertical Campus (site of Affiliate Summit Social Media in 2008 and the first Affiliate Summit in 2003). Space will be limited to 200 people”. Performance Marketing Summit 2013 Registrations Now Open Shawn Collins’ Blog  [...]

The latest article on ‘The Forrester Blog’ is titled “Why eBusiness Needs To Rethink The Value of Personalization”. Sucharita Mulpuru says, “In two recent instances in public forums, I’ve heard eBusiness executives talking about some rather disturbing uses of personal data.  One was the CTO of a large big box retailer who raised the possibility that health insurance companies could track our food purchases, sending dissuading texts to us whenever we chose to eat at greasy spoons or Burger King.  Another was a software CEO who said it was inevitable that our cars would send real-time... [...]

Ezra Fishman’s latest article on ‘MarketingProfs’ is titled “Three Metrics for Measuring the Success of Your Video”. Fishman says, “Let’s face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of text. But one major problem most of marketers have with video is this: How the heck do you measure the success of a video? Most of us look at the play count to measure the success of our work. But is that really the best way? Let’s say a million people watched a video, but... [...]

The latest ‘Web Marketing Today’ blog post is titled “Using Google’s In-Page Analytics”. Feras Alhlou says, “Google Analytics offers “In-Page Analytics” that provides a visual assessment of how users interact with each page on a website. This includes information such as which links are being used, or if the content and layout is optimal. But until recently, users have found the”. Using Google’s In-Page Analytics Web Marketing Today  [...]