Selena Blue says, “When looking to generate more leads from a landing page, make sure your objective is well defined on the page. A small, hidden call-to-action may not be seen by visitors, leaving potential leads unsure of the next step. If this is the case, you may not need a radical redesign on the page. Instead, a simple and small change — highlighting the form as the next step in the visitor’s thought sequence— could increase the number of leads you capture. Wanting more prospective students to fill out its lead gen form, American Sentinel University worked with MECLABS as a Research... [...]

Adam Hansen says, “Have you noticed the popularity of one-page websites these days? They seem to be popping up everywhere, and for good reason. Done right, one-page websites can look super creative, clean and classy. These sites also help keep users engaged because they never have to click around a site and risk hitting a dead end that makes them bounce back to the search results. But before you start remodeling all of your websites, there’s a little secret the one-page evangelists aren’t telling”. Is Your One-Page Website Killing Your SEO? Mark Ling’s  ’Affilorama’ Blog  [...]

Lara O’reilly says, “Marissa Mayer has shut down the Right Media ad exchange the company bought in 2007. Yahoo has called time on the Right Media ad exchange it bought in 2007 for $680 million and has folded it into the wider Yahoo Ad Exchange proposition. Right Media was focused on delivering high-volume ads to big audiences – primarily to performance ad networks looking to place cheap direct-response ads – across Yahoo sites and those that were not in the Yahoo family. In other words, the inventory isn’t regarded as the most quality in the industry. It used to be... [...]

Josh Wilson says, “Why do people say “yes” to your offer?  Any time there is an ask for something, whether you are asking people to purchase something, give you something or to do something, the person can either say “yes” or “no.” In this short article, I will explain the conversion heuristic and how it can help you optimize your online marketing efforts and get to more yes(s.) What is a conversion? Definition — Conversion:  noun. The act or process of changing from one form, state, etc., to another. If you are a marketer, it is your primary responsibility to help convert... [...]

Jon Powell says, “Earlier this year I reached out to a friend of mine who manages training with the Salesforce Marketing Cloud (previously known as ExactTarget) to get a sense of what questions everyday marketers were having concerning email. “Preheaders,” was her quick response. Specifically on “using a preheader, not using a pre-header — what should be in the preheader.” Just in case you’re not familiar with a preheader, it is the line of preview text you find below the subject line on mobile device email apps and even in the Outlook preview pane”. Email Preheaders Tested: The... [...]

Adam Hansen says, “We all know the power of social media traffic, and Facebook’s in particular. Building an engaged fan base on Facebook is a great way to interact with your most die-hard followers, increase website traffic and (hopefully) sales. But recent changes in the Facebook organic reach algorithms could have big effects on your website’s traffic and your social media. How It All Works Just like in the search engine world, there is paid and organic traffic on social media platforms like”. Decreasing Facebook Organic Reach: What You Need to Know Mark Ling’s  ’Affilorama’... [...]

Kevin says, “As far as basic tenants of SEO practice go, creating a quality link profile for a client’s site (or yours) is fundamental to the success of any SEO campaign. As basic as this practice is in the SEO world, it is astounding at how complicated many SEO’s seem determined to make it.  Which is why me and the guys over at FosterSEO created this article to summarize the necessities of link-building by outlining the aspects of quality links and how to avoid poor ones. First, let’s begin with the elements that determine the quality of a link profile: Relevance Links to your website... [...]

Niraj Bariya says, “B2B Lead Generation is the process that aims to capture and stimulate interests of clients to develop a company’s sales pipeline. While the buying process always goes through changes triggered by various factors, lead generation is a sure shot way of getting the brand heard and finding new buyers. In the highly competitive marketplace with several other players targeting the same demographics, B2B lead generation helps to build continuous relationships and long term growth opportunities among buyers. Using top quality tools it is a way for modern businesses to increase... [...]

Daniel Burstein says, “This blog post ends with an opportunity for you to win a stay at the ARIA Resort & Casino in Las Vegas and a ticket to Email Summit, but it begins with an essential question for marketers: How can you improve already successful marketing, advertising, websites and copywriting? Today’s MarketingExperiments blog post is going to be unique. Not only are we going to teach you how to address this challenge, we’re going to also offer an example to help drive home the lesson. We’re going to cover a lot of ground today, so let’s dive in. Give the people what they want... [...]

Adam Houlahan says, “If you have a few social media accounts already associated with your business, then you’ll understand the importance of keeping them updated. Google ranks websites and pages that have new and fresh content on a regular basis, and the same applies to social media. If you continually post to your Facebook and Twitter profiles you will more likely rank higher when searched for on Google compared to an account that hasn’t been active in years. But what if you are posting to your social media and not experiencing the conversion rate you wanted? There are a few things that... [...]