Josh Wilson says, “Why do people say “yes” to your offer?  Any time there is an ask for something, whether you are asking people to purchase something, give you something or to do something, the person can either say “yes” or “no.”

In this short article, I will explain the conversion heuristic and how it can help you optimize your online marketing efforts and get to more yes(s.)

What is a conversion?

Definition — Conversion:  noun. The act or process of changing from one form, state, etc., to another. If you are a marketer, it is your primary responsibility to help convert a prospect’s interest into an action”.

Conversion Factors That Impact Your Online Marketing

MarketingExperiments Blog

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