The latest article on  ‘Marketing Land’ is titled “Are Your Content Channels Working Together? 8 Steps To Find Out”. Andy Lombard says, “Look at any brand today and you’ll probably see a steady output of digital content, from videos to websites to microsites to social media campaigns. At this point in the digital age, most companies have gotten the message: content is king and digital, social and mobile are the most popular parts of its kingdom. Yet many brands feel so pressured to generate digital material that they fail to step back and assess the overall impact.... [...]

The latest article on  ‘Marketing Land’ is titled “Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY”. Ginny Marvin says, “Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest quarterly report, which looks at paid search performance of campaigns across its management platform that’s used by major brands and agencies“. Advertisers Keep Spending More On Paid Search In Q1, CTRs Jump 23 Percent YoY Marketing Land  [...]

The latest article on  ‘Marketing Land’ is titled “Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption”. Ginny Marvin says, “After posting an overview yesterday of the Pew Research Center’s State of News Media report, we wanted to dig a little deeper into the study’s research on social media news consumption. According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is... [...]

The latest article on  ‘Marketing Land’ is titled “Traditional PCs Shrink To 10 Percent Of Device Market In 2015”. Greg Sterling says, “T consulting firm Gartner projected today that overall device shipments (not sales) would increase this year by nearly 7 percent vs. 2013. Sale of traditional PCs still represent a drag on the industry, although tablet substitution for PCs is supposed to slow. Recognizing the importance of addressing all platforms now Microsoft CEO Satya Nadella announced today (as expected) that Microsoft Office would be available for the iPad... [...]

The latest article on  ‘Marketing Land’ is titled “Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram”. Ginny Marvin says, “In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off. Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That’s up from 945 million in December. Facebook’s mobile users surpassed those on PCs in Q4... [...]

The latest article on  ‘Marketing Land’ is titled “Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews”. The Marketing Land team says, “Virtually all consumers turn to the internet to find local products and services. Are you positioned to win them, as a local business? There are four key steps to consider: search engines, internet yellow pages, map services and reviews. The folks from Kenshoo Local have put together an infographic with these four key areas, along with specific tips and statistics“. Infographic: Winning Local... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Adds Photo Tags That Will Notify Others (Yet Won’t Count Toward Your 140 Characters)”. Greg Finn says, “Imagine Ellen trying to tag everyone in her Oscar selfie and still having room enough to insert a joke about Bradley Cooper’s arm length. It wouldn’t happen. Until now the only way to notify a user that they’ve been included in a photo is to make sure that their Twitter handle is included in the body of the Tweet. Until now. Twitter has announced that users will have the ability to tag up to 10... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Adds More Targeting Power To Lookalike Audiences”. Ginny Marvin says, “Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based on CRM data like email addresses, phone numbers and user IDs. The expanded targeting... [...]

The latest ‘Web Marketing Today’ blog post is titled “21 Content Curation Tools”. Kunle Campbell says, “Content curation is similar to creating a playlist. Rather than creating your own, or only your own, content, you’ll make lists and collections of material offered up by others, then offer those collections to your own fans and viewers. While this has the advantage that it’s a lot easier to make a playlist than it is to write, perform, record, mix, and release a couple of dozen songs — it’s way easier to curate than to create, in other words — content curation has other benefits... [...]

The latest article on  ‘Marketing Land’ is titled “Questions About The New Facebook Pages Layout? Facebook’s Got Answers”. Greg Finn says, “Two weeks ago, Facebook announced a significant update to the Pages layout that turned thepresence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs were to be located (if at all.) Seeing that the initial release spawned so many questions, Facebook has released their... [...]