The latest article on  ‘Marketing Land’ is titled “3 Tips to Get Your Affiliate Network Working For You”. Jordan Elkind says, “Times are tough for affiliates. In February 2014, the affiliate channel accounted for only 7% of e-commerce transactions — down from 9% in February 2013, and a drop in the bucket compared to major e-commerce traffic sources like organic search (24%), paid search (19%), and email (18%). The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating transaction and customer data from over 100 US e-commerce... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Moves To Boost The Size Of Ads In The Right-Hand Column”. Martin Beck says, “Facebook is increasing the size of its right-hand column ads. The move, announced today in aFacebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds. Here’s the new look compared to the current offering“. Facebook Moves To Boost The Size Of Ads In The Right-Hand Column Marketing Land  [...]

The latest article on  ‘Marketing Land’ is titled “How To Succeed With Content Marketing In Organic Search”. Jim Yu says, “Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter because you live and breathe it — and your audience cares, because what you do makes a difference in their lives. Your goal is to get this message in front of as many people as you can. So you sign up to talk at professional organizations, networking events, industry conferences, small groups of decision-makers... [...]

The latest ‘Web Marketing Today’ blog post is titled “Use Negative Keywords to Optimize PPC Campaigns”. Melih Oztalay says, “In “High Quality Scores Mean Lower Pay-per-click Costs,” my article last week, I addressed the concept of a pay-per-click quality score, and its inverse relationship with per-click cost. In this post, I will review “negative keywords,” another method of optimizing a PPC ad budget. I’ll start with an example. Say you have targeted “leather shoes” as a key phrase in your ad campaign. Google would then display your ad for search queries that include... [...]

The latest article on  ‘Marketing Land’ is titled “LinkedIn Releases Content Shock And Awe”. Arnie Kuenn says, “With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to ascontent shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. However, in February, whenLinkedIn announced that eventually all members will be able to publish content on... [...]

The latest post on ‘ReadWrite’ is titled “Andromeda: Google’s Secret Weapon To Keep Amazon And Microsoft On Their Toes”. Jodi Mardesich says, “Years ago, Google figured out that users prize speed above almost everything when it comes to surfing the Web. They’re now applying that insight to courting developers, too, through a tool named Andromeda. Google Compute Engine, the version of Google’s infrastructure it rents out to developers, is getting access to Andromeda, a set of technologies the company uses to speed up its own networking. Last week, it turned Andromeda on in... [...]

The latest post on ‘Copyblogger’ Blog is titled “Copyblogger’s 2014 State of Native Advertising Report”. Demian Farnworth says, “
Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Think Captain Morgan’s campaign on BuzzFeed in general, their 15 Things You Didn’t Know About 15 Captains, Commanders And Conquerors article in particular. First off, the theme of the article matches the brand’s values: Captain Morgan was a real live pirate who thrived on adventure and raw conquest — a theme not... [...]

The latest article on  ‘Marketing Land’ is titled “Study: Per Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter”. Martin Beck says, “Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Forrester looked... [...]

The latest article on ‘Website Magazine’ is titled “Video Advertisers Face Fraud, Find Solution”. Amberly Dressler says, “Despite major advances in online advertising, fraud is still a big thorn in Internet marketers’ sides – even those advertising using video. According to a recent study, 87 percent of advertisers do not trust data from media vendors such as publishers, ad networks, DSPs or exchanges and prefer data from third-party measurement vendors“. Video Advertisers Face Fraud, Find Solution Website Magazine  [...]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Reviewing ‘Deep Visits’”. Kevin Webster says, ““Deep visits” occur when users read multiple pages on a website. What can deep visits tell us about our website, and perhaps our customers? Deep Visits Vary Depending upon the nature of a business and its website, the number of page views that define a deep visit would vary. For example, if you are selling iPads, it’s likely that anything over two or three page views would be considered deep. In general, a consumer has a pretty decent idea of what an iPad is,... [...]