This is a reminder for the SEJ webinar to be held on June 21, 2023. Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize... [...]
Archive for the 'Google Advertising' Category
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Decoding Ads Policy: Googe’s Head of Ads Safety Talks Clicks and Compliance’ featuring Alejandro Borgia. The SEJ team says, “Get ready to unlock the secrets behind successful – and SAFE – advertising as we dive deep into the world of ads policy with a true industry expert. Alejandro Borgia, Google’s Director of Product Management, Ads Safety, joined me on the SEJShow to decode ad policy, setting the record straight on common myths in the ads world, from captivating clicks... [...]
Paid Search Association blog contributor Fraser Andrews has published an article comparing free & premium Google advertising tools. He says, “The ongoing task of providing new, exciting and actionable insights can feel never-ending. With never-ending client questions combined with limited platform capabilities, the process can often be frustrating and leave paid media professionals scratching their heads about what other information they can give. Well, stress no more! A list has been compiled of free and premium Google ads tools that will provide actionable insights and help you delve... [...]
Search Engine Journal is hosting a webinar ‘Google Ads: How To Boost Revenue & Optimize For Offline Sales’ on Wednesday, June 21, 2023, at 2.00 pm ET. The SEJ team says, “Join us for a live presentation on the basics of Google Ads offline conversion optimization, and we’ll show you how to maximize your ad ROI. In this webinar, you’ll learn: How to change your campaigns to optimize offline actions rather than only on the “online” activity. The best ways to track the clicks to conversion, then optimize based on actual revenue. How the Google Click Identifier (GCLID)... [...]
10 years in the making, there is finally a 6-month link building roadmap that can help you build a backlink profile that increases your brand’s search visibility. Search Engine Journal is hosting a webinar ‘How We Built 1,000+ Links Per Month With This 6-Month Sprint’ on Wednesday, May 17, 2023, at 2.00 pm ET. The SEJ team says, “In this upcoming webinar, you can learn how to build thousands of links a month – with any sized SEO team. Learn How To Growth Hack Your Link Profile By: Creating a pilot program to test link building techniques that can scale. Selecting the link... [...]
This is a reminder for the Search Engine Journal webinar to be held on April 26, 2023. Search Engine Journal is hosting a webinar ‘3 Simple Google Ads Tweaks That Immediately Boost Sales’ on Wednesday, April 26, 2023, at 2.00 pm ET. The SEJ team says, “In this upcoming webinar, Corey Zieman, CEO/Senior Strategist at Guaranteed PPC, shares three powerful changes that you can incorporate immediately. Your 3 Key Takeaways: Why using the digit ‘7’ in your pricing can help increase your shopping/PMAX campaign click-through and conversion rates. Keyword strategies to help you... [...]
Well-planned Google advertising campaigns can help you achieve your desired ROI. It requires research and experiments to achieve this domain. Search Engine Journal is hosting a webinar ‘3 Simple Google Ads Tweaks That Immediately Boost Sales’ on Wednesday, April 26, 2023, at 2.00 pm ET. The SEJ team says, “In this upcoming webinar, Corey Zieman, CEO/Senior Strategist at Guaranteed PPC, shares three powerful changes that you can incorporate immediately. Your 3 Key Takeaways: Why using the digit ‘7’ in your pricing can help increase your shopping/PMAX campaign click-through... [...]
Under the Google Ad Grants program, Google offers qualifying charities and nonprofits a monthly grant budget to run ad campaigns. Search Engine Journal has published a new guide called ‘Google Ad Grants: A Guide For Nonprofits’. Ben Steele says, “Google offers grants to certain organizations that qualify to take care of the budget concern. It also provides helpful tutorial videos. How Do I Get A Google Ads Grant? The Google Ads Grants program has specific eligibility requirements, and it can take a while to get approval. Here’s what you should know before getting started: Your... [...]
Google Ads has published a new video ‘How Best Buy embraces AI-powered ads to stay agile and drive growth’ explaining how Google Ads empowers businesses. The Google Ads team says, “Best Buy’s purpose is to enrich lives through technology. By combining its tech expertise with a human touch, the company serves customers across more than 1,000 stores and a comprehensive online experience. As consumer expectations change, Best Buy embraces AI-powered ads to keep pace and drive growth for the future. Learn how broad match keywords and Performance Max campaigns help the brand... [...]
The Google Ads team has published a new video ‘Google Ads Tutorials: Bidding to Google Analytics 4 Conversions in Google Ads’. The Google team says, “Learn how to import Google Analytics 4 conversions into Google Ads to be used for bidding. For more information about Google Analytics 4 conversions, please see our help center documentation here.” [...]