Google Ads has published a new video ‘How to Maximize Your Profits, as seen at Google Marketing Live’  sharing some useful tips to grow your profits. The Google Ads team says, “Be among the first to hear how Google can help you meet your business objectives in an AI-powered, privacy-safe manner. Discover how key themes of privacy, measurement, and automation inform the next generation of Ads Products #GML2022.”  [...]

MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results. Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can: Create an organic and paid strategy that surpasses your competitors and uses an optimized budget. Maximize efficient content production that can be used both for SEO and PPC. Expand brand SERP awareness... [...]

Google has announced the availability of the Google Ads Creative Studio for all advertisers. Now they can utilize Google Ads Creative Studio to create customized ads more cost-effectively. Google’s Joe Moukabaa and Katie Kellogg say, “Now you can create multiple or even hundreds of versions of a single display or video ad. They can be customized for different audiences, locations, languages or contexts. Simply tell us what element of the ad creative — like a product image, superimposed text or sound — you want to set as ‘swappable’ and provide different versions of that element... [...]

Google has published ‘A guide to common Ad Manager policy questions’ to help marketers achieve better results from Google ads campaigns. John Brown says, “Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced policy violations Resolving... [...]

With well-designed Google ads, you can take your online holiday sales to a new level. Its time to start working on it. Practical Ecommerce contributor Matthew Umbro has shared five steps to prepare Google ads for 2022 holidays. He says, “We’re halfway into 2022. Now is the time to prepare Google Ads accounts for the upcoming holidays. In this post, I’ll list five steps to generate better results while streamlining management during the busy period. Set Up Enhanced Conversions The benefits of Enhanced Conversions are mainly to track conversions when cookies are restricted. By adjusting... [...]

Search Engine Land contributor Amanda AI has answered an important question related to Google advertising: What’s the biggest hidden secret in Google Ads? She says, “Marketers are increasingly turning to automation to unlock new growth opportunities. Automated ads are quick, easy and simple to use. However, in a world of smart and automated strategies, optimizing advertising campaigns that outperform the competition can be challenging. Can marketers influence a smart or automated strategy? The answer may surprise you. A “secret” or not well-known tactic when it comes to Google Ads is... [...]

Search Engine Land’s Barry Schwartz has published a post reporting Google’s new featured snippet layouts test run. He says, “Google has recently been testing new formats, layouts and interfaces for its featured snippet slot in the search results. Generally, Google shows a single source for a featured snippet but since 2018 Google has occasionally shown multifaceted featured snippets for some queries. Many featured snippets. Google is testing showing many featured snippets, more than one, more than two – but up to four different featured snippets. Here are some tests spotted... [...]

Hero blog contributor Kate Priestman has published ‘The Ultimate How-to Guide on Google Ads A/B Testing’ to help marketers improve Google advertising revenue. She says, “Different kinds of marketing require different parameters for testing. If you’re testing keywords on a landing page, your tests will be very different from mobile compatibility testing for the same page. Where to Start Start by looking at what your campaign entails and deciding what its focus should be. This will tell you what kind of test you need. If you’re looking at the features of an ad, like its headline,... [...]

WordStream contributor Susie Marino has published ‘The Complete Survival Guide to Google Ads for Small Business’. The five-point guide covers useful information on budgeting, building local awareness, driving leads, improving ROI and achieving growth. She says, “Small businesses need their advertising dollars to stretch further. Contrary to popular belief, small budgets absolutely can compete with big spenders in Google Ads, you just have to know where to look: 1. Choose the right keywords Your keyword strategy is your key (no pun intended) to maximizing your advertising budget,... [...]

Google’s smart bidding technology recognizes when, where, and how much to bid based on the likelihood of achieving a conversion. And it’s able to do it instantly, every time. Portent contributor Sabrina Souza has published an article highlighting Google’s Smart Bidding. She says, “Automation in search engine marketing is ever advancing, especially when it comes to your campaign’s bidding strategy. Google smart bidding has been around since 2016 and has continuously improved over the years to become even smarter and more effective at driving your business goals. Factors (“signals”)... [...]