Let’s talk image SEO [Podcast]
Google Search Central has published a new episode of the ‘Search Off the Record’ podcast titled ‘Let’s talk image SEO’.
The Google team says, “Do you want to know how to increase traffic to your website with images? What about making your website more accessible for screen readers with alt text for an image? Our hosts John and Lizzi chat about optimizing for image search. They cover everything from naming your image file, how often Googlebot crawls images, increasing visibility of your page through image search, to improving alt text and image accessibility.”
Reminder- SMX Master Classes: Actionable search marketing training, March 1-3
This is a reminder for the Marketing Land’s SMX Master Classes to be held on March 1, 2023. Marketing Land is hosting ‘SMX Master Classes: Actionable search marketing training’ on March 1-3, 2023. Attend these master classes to discover actionable tactics to boost organic traffic, design high-converting landing pages, successfully navigate GA4, and more. Session […]
A Guide To Essential Tools For SEO Agencies [Guide]
Search Engine Journal has published ‘A Guide To Essential Tools For SEO Agencies’ featuring a range of a range of tool comparisons and tips to achieve SEO success. The SEJ team says, “From research, to reporting, to project management, the right tools can make all the difference for your agency. What’s Inside: Sortable features chart which […]
Your Guide to AI-Driven Search
The integration of artificial intelligence has made web searches even better. It utilizes various technologies like natural language processing (NLP) and machine learning to better understand users’ wants. SEOBook has published an in-depth article on AI-driven search. The SEOBook team says, “Google came from behind and was eating Yandex’s lunch in search in Russia, particularly […]
Your Guide to Building An Integrated Search Strategy
An integrated search strategy covers data, process, and people integration for achieving better search engine marketing performance. Search Engine Journal contributor Gerald Murphy has published an article on building an integrated search strategy. He says, “Looking at all your audiences and connecting them to relevant search engines – not just Google – truly allows digital […]
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