Optimizing images is the process of decreasing their file size, using either a plugin or script, which in turn speeds up the load time of the page.

Koozai contributor Gary Hainsworth has published an article citing the advantages of optimizing images.

He says, “When it comes to SEO, there are many factors to consider, such as keywords, backlinks, and content quality. However, one aspect that is often overlooked is image optimisation. Optimising the file size and names of images can actually have a significant impact on your website’s search engine rankings. In this blog post, we’ll explore the advantages of image optimisation for SEO and provide actionable insights for users.

Faster Page Load Speed

One of the most significant advantages of optimising image file sizes is faster page load speed. Large image files can slow down your website’s loading time, which can negatively impact your SEO. According to Google, a website’s loading speed is a crucial factor in search engine rankings. By optimising your images, you can reduce your website’s loading time, leading to a better user experience and higher search engine rankings.”

How To Optimise Images For SEO


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