Beeswax is hosting a webinar on ‘The Changing Face of Optimization: New approaches that maximize the value of your programmatic strategy’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The Beeswax team says, “The word ‘optimization’ gets thrown around a lot in the programmatic industry. It’s a key element of any and every successful programmatic strategy, after all. However, most programmatic optimization options today alternate between “black boxes” or simplistic levers — the consequence being results that fail to meet advertisers’ pay-off expectations. Tune in to... [...]

AdWeek is hosting a webinar on ‘To Podcast or Not to Podcast: How Your Business Can Leverage Its Power’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The AdWeek team says, “Join Dan Granger, CEO and founder of performance marketing agency Oxford Road, to learn about what businesses should consider before investing the time and resources in developing content for this new frontier. You’ll find out about: The love/hate relationship between radio and podcasts What comes next for the podcasting market Tips and tricks to pinpointing whether podcasting makes sense for your business”. To... [...]

Digital Marketing Depot is hosting a webinar on ‘The Future of Display Advertising: New marketing strategies to boost results’ on Tuesday, May 21, 2019 at 1.00 pm EDT. The DMD team says, “Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll hear how you can effectively adopt emerging technologies to create more personalized, relevant display ad campaigns. Attend this webinar and learn how to: Create and scale more personalized display creative – without coding experience Experiment successfully... [...]

AdWeek is hosting a webinar on ‘To Podcast or Not to Podcast: How Your Business Can Leverage Its Power’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The AdWeek team says, ““Hey, let’s put on a podcast.” Many marketers have undoubtedly had this revelation over the past year or two. And why not? Podcasts are a buzzy, growing industry – cheap to produce with almost no barriers to entry (in theory). But, with an estimated 700K+ podcasts and 29M episodes available on iTunes, the market is crowded with companies competing for ear-time.  Join Dan Granger, CEO and founder of performance... [...]

The upcoming advertising formats such as in-banner video, dynamic creative and mobile optimization are going to further revolutionize the digital advertising. The Digital Marketing Depot is hosting a webinar on ‘The Future of Display Advertising: New marketing strategies to boost results’ on Tuesday, May 21 , 2019 at 10.00 am EDT. The DMD team says, “Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll hear how you can effectively adopt emerging technologies to create more personalized,... [...]

Beeswax is hosting a webinar on ‘The Changing Face of Optimization: New approaches that maximize the value of your programmatic strategy’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The Beeswax team says, “The word ‘optimization’ gets thrown around a lot in the programmatic industry. It’s a key element of any and every successful programmatic strategy, after all. However, most programmatic optimization options today alternate between “black boxes” or simplistic levers — the consequence being results that fail to meet advertisers’ pay-off expectations. Tune in to... [...]

AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your... [...]

Effective communication with your customers is the key to growing your business and improve sales. Knowing your customers and their requirements can help you take right marketing decisions. The Digital Marketing Depot is hosting a webinar on ‘Identity Resolution: Secrets to Success’ on Thursday, May 9, 2019 at 1.00 pm EDT. The DMD team says, “Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these consumers at the moment of decision is more critical than ever. You need to know who your consumers... [...]

AdWeek is hosting a webinar on ‘Capture the Genuine Journeys of Your Customers: Real-Time Interaction Management’ on Wednesday, April 24, 2019 at 1:00 pm EDT. The AdWeek team says, “Customers are loyal to experiences, not companies. In fact, 57 percent of customers have stopped buying from a company altogether because a competitor beat them on experience. Unfortunately, most brands struggle to deliver connected, personalized, real-time engagement to drive those memorable customer experiences. Capturing and connecting digital interactions with offline moments, then articulating the customer’s... [...]

Last year, Google announced that it was raising the importance of page speed in its ranking algorithms. It had determined from user research that Page speed was becoming increasingly important to Google search users, so Google took action on these results: 1. In January, 2018, it made page speed a top ranking criterion for desktop searches. 2. In July, 2018, it made the same change for searches done on mobile devices. You can read the official Google announcement here: Google Page Speed Update. Webmasters and site owners need to adjust their site’s design to improve the speed or the site... [...]