‘The Changing Face of Optimization’ Webinar 1:00 pm EDT
Beeswax is hosting a webinar on ‘The Changing Face of Optimization: New approaches that maximize the value of your programmatic strategy’ on Tuesday, May 7, 2019 at 1:00 pm EDT.
The Beeswax team says, “The word ‘optimization’ gets thrown around a lot in the programmatic industry. It’s a key element of any and every successful programmatic strategy, after all. However, most programmatic optimization options today alternate between “black boxes” or simplistic levers — the consequence being results that fail to meet advertisers’ pay-off expectations.
Tune in to this webinar on Tuesday, May 7th at 11:00 AM EST, hosted by industry vet Ari Paparo, CEO & Co-Founder of Beeswax, to understand the challenges with current approaches to programmatic optimization and how we need to shift that approach in order to truly maximize the value of our programmatic strategies”.
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