AdWeek is hosting a webinar on ‘Capture the Genuine Journeys of Your Customers: Real-Time Interaction Management’ on Wednesday, April 24, 2019 at 1:00 pm EDT.

The AdWeek team says, “Customers are loyal to experiences, not companies. In fact, 57 percent of customers have stopped buying from a company altogether because a competitor beat them on experience. Unfortunately, most brands struggle to deliver connected, personalized, real-time engagement to drive those memorable customer experiences. Capturing and connecting digital interactions with offline moments, then articulating the customer’s needs from their intent, is a tall order. That’s where interaction management comes in. 

Join experts from Salesforce to learn more about the ways marketers can get a view of the real journeys of their customers. You’ll find out:

  • How customers seek differentiated experiences based on trust and understanding
  • How to visualize, track, and manage real-time customer experiences
  • How to view all the paths customers take on any channel and optimize for the next best experience”.

Capture the Genuine Journeys of Your Customers: Real-Time Interaction Management


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