The Google team has published a video on YouTube from the Google I/O 2019 event. The video features John Mueller and Martin Splitt who have shared some useful insights on Google’s new search features. The Google team says, “Learn about the latest Google Search features and how to take advantage of the new APIs and capabilities to help optimize your content (text, images, and video) to be discovered on the Search results pages”. Watch the video by visiting following link. Google Search: State of the Union (Google I/O’19) Google I/O 2019  [...]

Digital Marketing Depot is hosting a webinar on ‘The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them’ on Thursday, May 30, 2019 at 1.00 pm EDT. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers... [...]

AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your... [...]

AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT. The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your... [...]

Trends are, by definition, occurrences (hobbies, sports, gadgets, etc.) in society that have a lot of people involved. Where there are a lot of people, there are a lot of potential customers. So, many marketers look for trends and then find a way to sell something (such as an affiliate offer) to this hungry crowd. That process has just become easier with the new SaaS software released this week by Mark Bishop, Venkata Ramana and Prady N called Trendds. This new software allows you to: ► Search for trending content based on a keyword you specify ► Use Related long–tail keywords (displayed... [...]

Account-based marketing helps organizations to align their sales efforts around who are target customers and the efforts to capture them. The MarketingProfs is hosting a webinar on ‘Three Ways to Scale ABM Success With Personalization’ on Thursday, May 16, 2019 at 2.00 pm ET. The MarketingProfs team says, “Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size, and helps focus marketing efforts where they can have the largest impact. In this free webinar, we’ll explore the role personalization... [...]

Effective communication with your customers is the key to growing your business and improve sales. Knowing your customers and their requirements can help you take right marketing decisions. The Digital Marketing Depot is hosting a webinar on ‘Identity Resolution: Secrets to Success’ on Thursday, May 9, 2019 at 1.00 pm EDT. The DMD team says, “Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these consumers at the moment of decision is more critical than ever. You need to know who your consumers... [...]

Beeswax is hosting a webinar on ‘The Changing Face of Optimization: New approaches that maximize the value of your programmatic strategy’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The Beeswax team says, “The word ‘optimization’ gets thrown around a lot in the programmatic industry. It’s a key element of any and every successful programmatic strategy, after all. However, most programmatic optimization options today alternate between “black boxes” or simplistic levers — the consequence being results that fail to meet advertisers’ pay-off expectations. Tune in to... [...]

AdWeek is hosting a webinar on ‘To Podcast or Not to Podcast: How Your Business Can Leverage Its Power’ on Tuesday, May 7, 2019 at 1:00 pm EDT. The AdWeek team says, “Join Dan Granger, CEO and founder of performance marketing agency Oxford Road, to learn about what businesses should consider before investing the time and resources in developing content for this new frontier. You’ll find out about: The love/hate relationship between radio and podcasts What comes next for the podcasting market Tips and tricks to pinpointing whether podcasting makes sense for your business”. To... [...]

Digital Marketing Depot is hosting a webinar on ‘The Future of Display Advertising: New marketing strategies to boost results’ on Tuesday, May 21, 2019 at 1.00 pm EDT. The DMD team says, “Join our display advertising experts as they discuss new display best practices that can lift both brand awareness and bottom-line conversions. You’ll hear how you can effectively adopt emerging technologies to create more personalized, relevant display ad campaigns. Attend this webinar and learn how to: Create and scale more personalized display creative – without coding experience Experiment successfully... [...]