AdWeek is hosting a webinar on ‘How Visuals Connect Products to Principles: Meaningful Messaging’ on Thursday, May 9, 2019 at 1:00 pm EDT.

The AdWeek team says, “Consumers are more anxious than ever… about technology, the environment, social issues and a whole lot more. They want the companies and brands they buy from to be ethical, transparent and principled. Brands must now communicate their values a more powerfully, working with visuals to convey what their products and practices stand for. Purposeful brand visuals can transform a customer from liking your products to loving your brand. 

Hear about the challenges brands face in using meaningful messaging to enhance their authenticity and connect with values-focused consumers. You’ll find out about:

  • The latest research findings on the anxious consumer from JWT Intelligence
  • Why taking a “brand stand” is one of the key visual trends identified by Adobe Stock
  • How Tandem Stills + Motion is linking advertisers and brands to optimistic environmental images”.

How Visuals Connect Products to Principles: Meaningful Messaging

AdWeek

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