Barry Schwartz says, “Every year we like to get a Googler who is close with the ranking and search quality team to give us future thinking points to relay to the search marketing community. In part two of our interview with Gary Illyes of Google, we asked him that question. After a little bit of coercion, Illyes told us three things: (1) Machine learning (2) AMP (3) Structured data He said: Well I guess you can guess that we are going to focus more and more on machine learning. Pretty much everywhere in search. But it will not take over the core algorithm. So that’s one thing. The other... [...]
Archive for the 'Google Accelerated Mobile Pages Project' Category
Barry Schwartz says, “Google has launched a new testing tool for AMP (accelerated mobile pages). The new tool is available at https://search.google.com/search-console/amp and from within the Google Search Console. The tool works on your mobile device and uses Google’s “live web-search infrastructure” to analyze the AMP page with the real Googlebot — so the result is done in real time. It tests the validity of the AMP markup and structured data on the page related to AMP. If issues are found, you will be able to click on them to see details. Even the line in the source-code will be... [...]
John Lincoln says, “So you’re thinking about adding Accelerated Mobile Pages (AMP) to your website? Stop thinking and start doing! Of course, it is all about how you implement AMP, but we’ll get into that. If you’re unfamiliar with AMP, it’s an open-source technology that enables pages on your site to load quickly for users on a mobile device. This happens with the help of a JavaScript library and some additional HTML markup. Here are five reasons why you should add AMP technology to your website: 1. AMP is essential for good mobile SEO. By now, you already know that if... [...]
John Lincoln says, “So you’re thinking about adding Accelerated Mobile Pages (AMP) to your website? Stop thinking and start doing! Of course, it is all about how you implement AMP, but we’ll get into that. If you’re unfamiliar with AMP, it’s an open-source technology that enables pages on your site to load quickly for users on a mobile device. This happens with the help of a JavaScript library and some additional HTML markup. Here are five reasons why you should add AMP technology to your website: 1. AMP is essential for good mobile SEO. By now, you already know that if... [...]
Demian Farnworth says, “Watch the video. Ignore the copy. That’s my advice to you once you land on Google’s site dedicated to the new Accelerated Mobile Pages (AMP) Project: “The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.” If you are not a developer and you read the copy, you will be swallowed alive by jargon. Watch the video, however, and you’ll almost immediately understand what AMP is all about (not to mention a funny Spinal Tap reference,... [...]
Patricio Robles says, “With Mobilegeddon, Google threatened publishers who refused to pay attention to mobile experience. Now, the search giant is trying to help publishers by unveiling the Accelerated Mobile Pages (AMP) Project, which, if successful, could drastically change the way publishers build mobile webpages. Here’s what publishers need to know about AMP… What is it? Google describes AMP as “an architectural framework built for speed” but it’s effectively a subset of the technologies publishers already use to build their websites. Google has identified... [...]
Danny Sullivan says, “Wouldn’t you like to have stuff you read on mobile devices seem to load instantly? Facebook and Apple sure think so. Now so does Google. Today, Google, along with Twitter and several publishers, announced the Accelerated Mobile Page Project. That’s AMP, by the way, for short. AMP is a way that publishers can pull from a common library of scripts and other content, and optionally tap into the Google cache, to deliver fast web pages. Publishers like Vox, The Verge, BuzzFeed and the Washington Post are already live with AMP pages. And if they share such pages on Twitter,... [...]