Barry Schwartz says, “Google has announced they’ve upgraded the AMP reports within the Google Search Console to “clearly differentiate between the critical issues that would prevent your page from being shown in the search results, and the other non-critical issues that would be good to fix.” So those errors labeled as “critical” would mean Google cannot index that AMP content, and thus it won’t rank in the search results. The non-critical issues are more likely around richer results that do not prevent the content from being indexed but prevent it being enhanced in the search... [...]

Danny Sullivan says, “One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a publisher’s actual URL when displaying AMP pages. Google says this is so AMP pages load quickly. However, using a publisher’s URL might hardly slow a page down. In fact, using Google’s URL might actually cause AMP pages to load more slowly. The Google cache: why AMP at Google uses Google URLs To understand the issue, consider this search for “google tag manager amp” on Google. You’ll see a Marketing Land article that appears,... [...]

Michael G. Keating says, “It’s safe to assume you’ve heard the buzz around Accelerated Mobile Pages (AMP) and you’re thinking about incorporating them into your site. You may also have noticed a lightning bolt symbol and the word AMP next to all of the Google results that show up when you Google search on your mobile device. If you have no idea what I’m talking about, AMP is an open-source technology that Google has developed that will allow you to make pages on your site load faster when users access them on a mobile device. This is made possible by leveraging... [...]

Sophia Bernazzani says, “It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. With a history like that, there’s got to be at least some compelling trivia, right? Believe it or not, algorithms are really cool. I mean, they get us our search results, after all.But how does Google’s algorithm work? And how has it evolved over the course of so many years? We thought you might ask that, so we put together... [...]

Richard Stephens says, “As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the blogosphere, building up courage to take the plunge. But if you’re new to the practice, you need to be extra careful not to make any rookie errors. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess. Thankfully, these blunders are easy to avoid when you know exactly what you shouldn’t be doing. Here are seven common blogging... [...]

Sophia Bernazzani says, “Did you know that, on average, smartphone users touch their phones 2,617 times each day? According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones. In other words, we’re leaning on our mobile devices more than ever before. In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project, or Accelerated... [...]

Barry Schwartz says, “Google has added the ability to filter between AMP pages that show up in the rich cards section, i.e., the top news carousel, versus AMP pages that show up in the core mobile search results. You can access this report filter within the Google Search Console, under the Search Analytics report section where it shows the search appearance filter. Google wrote on Google+, “to make it easier to differentiate between how your AMPs are being shown, you can now filter between AMP article rich results & normal search results shown as AMP”. Google AMP reporting in... [...]

Barry Schwartz says, “Google has started slowly rolling out the mobile-first index to a small subset of users, and we have published a large list of FAQs around the mobile-first index. But one somewhat shocking item I learned yesterday was that Google, by default, won’t use the AMP version of your page for the mobile index, even if you do not have a mobile-friendly alternative. For example, you have a website that is only desktop-friendly, i.e., there is no mobile-friendly version, but you decide to skip mobile-friendly and go directly to building AMP pages for your site. So now you have... [...]

Ben Davis says, “The Accelerated Mobile Pages (AMP) project seems to be progressing nicely. Google has recently revealed integrations with Tag Manager, A/B testing in Analytics, long-awaited form elements are now possible (e.g. email fields), and there’s a continuing roadmap of features. For the uninitiated, here is a digested list of AMP’s pros and cons. Oh, and if you want a very quick intro beforehand, I wrote one earlier this year. Cons Wringing value out of AMP ads could be a slow process The Wall Street Journal recently reported grumblings from some anonyomous figures... [...]

Matt McGee says, “Google on Monday announced a few mobile-related upgrades for Google Tag Manager. For starters, there’s news that Tag Manager now supports Accelerated Mobile Pages (AMP), which opens up a variety of new measurement opportunities, as Google’s Ben Gram explains in the announcement: While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That’s why, in addition to Google Analytics, AMP containers in Tag Manager provide support... [...]