MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable’. The MOZ team says, “Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard... [...]

Entrepreneur contributor Perry Marshall has shared six strategies to select right keywords and improve the Google AdWords performance. Marshall says, “How much should you put out on the table to start the Google AdWords game? That’s a vital question to answer. Fortunately, Google’s tools make it far less of a crapshoot when you first launch a new campaign or ad group. Start with manual bids Manual bids are the best way to understand firsthand how your dollars are working (or not working) for you. We don’t advise starting out using Google’s various automatic bid settings.... [...]

Google AdWords is one of the most used online advertising program all over. It allows you to start advertising with a minimum budget with an expanded reach. Entrepreneur contributor James Parsons has shared four ways to utilize your AdWords acount extensively. Parsons says, “Google’s AdWords platform is one of the most popular ways to run ads across a huge display network, and with good reason. The barrier to entry is low, costs are manageable, and the wide variety of possible positions means there’s always somewhere your ad can be displayed. With any large ad network, one of your primary... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the impact of Google AdWords on organic search results. MOZ team says, “It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t”. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results MOZ  [...]

Google’s AdWords Conversion Linker tag makes sure that the AdWords users can effectively measure conversions regardless of the browser that the site visitors are using. It automatically detects the ad click information in your landing page URLs, and stores this information in first-party cookies on your domain. Econsultancy columnist George Slokoski has published a detailed article on how to use AdWords Conversion Linker. Slokoski says, “In the last few days you might have seen an overlay banner in your Google Tag Manager account. This is related to an email AdWords sent out at... [...]

Google has announced the availability of the new AdWords interface for all users. New new AdWords makes the platform faster and allows advertisers to get the information quickly by 20%. Talking about the AdWords’ new interface, Jerry Dischler, VP of Product Management, AdWords, says, “First, you’ll notice that your account pages load faster—on average, 20% faster—so you can quickly get to the information you need and get on with your day. We’ve removed the clutter and made navigation a breeze so you can do more in less time, like adding multiple ad extensions to your campaigns... [...]

Google has added the ‘Landing Pages’ mobile assessment page to AdWords accounts. Google had announced the launch of the page during the Google Marketing Next. The page is aimed at helping users find out how their landing pages are performing. Currently the ‘Landing pages’ page shows data for Search, Display and Video campaign landing pages. Google has also made available “Mobile-friendly Click Rate” for Search landing pages. The Google AdWords team says, “One of the first metrics you’ll want to look at is “Mobile-friendly Click Rate”: the percentage of mobile clicks... [...]

Google AdWords advertising program has long been proved a an affordable and best advertising solution for the brands and marketers. Since Google owns more than 71% of the search market share, AdWords is the best ad solution at the time. Making effective ads is though a challenge for the marketers. A well-designed and well-purposed ad can do magic. HubSpot’s Gil Roeder has shared some tips on using ad extensions to improve your AdWords ads. Roeder says, “Ad extensions expand your existing ads by offering the reader more ways to interact with your company. They are appended to your ad... [...]

Google has added new call bid adjustments feature to AdWords. It will help advertisers generate more calls. This feature will allow marketers to control how often the call option appears with the search ads. Amit Agarwal, Senior Product Manager, Calls & Messaging, Google, says, “Use call bid adjustments to increase bids on campaigns that drive valuable phone calls. For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours and other vacation add-ons during a live conversation. Raise your... [...]

Google has launched AdWords Editor 12 with a fresh look and new features to help simplify your workflow. The new version allows advertisers to manage campaigns at scale with custom rules and faster account downloads. With AdWords Editor 12, advertisers can use custom rules to check for changes that doesn’t align with their best practices. It features the already transferred data of the previous version of the editor. Talking about the new AE 12, Blake Reese, Senior Product Manager, AdWords Editor, says, “The new version of AdWords Editor also supports bidding to maximize conversions,... [...]