Bryan Robinson says, “When you think of eCommerce, your thoughts likely go to traditional, consumer-based online shopping. But – stop the presses – did you know that B2B eCommerce sales are almost double those of B2C? In fact, the inexorable rise of eCommerce is one of the biggest trends in B2B marketing right now, and one which shows no sign of slowing down. It’s beenpredicted that the market will be worth a phenomenal $6.7bn by 2020. While there are certain features that are required across both customer types, it’s increasingly important for businesses to understand... [...]
Archive for the 'E-Commerce' Category
Jordan Elkind says, “Black Friday weekend is a unique time for retailers: The holidays are approaching, the shoppers are swarming and the prices are slashed. While the shopping extravaganza may come only once a year, the marketing trends we noticed through the weekend are unlikely to vanish as quickly as those 50-percent markdowns. The 2015 holiday weekend saw several interesting new trends in e-commerce and online marketing that are likely to have a strong impact through 2016. Here are the three key lessons we uncovered in this year’s “holidata.” Note: The stats below come from The... [...]
Jordan Simas says, “It’s hard to do things alone. Especially complicated things like growing an ecommerce business. When it comes to selling online, the more friends you have the better. Having connections who can talk up your product is essential to driving traffic to your site and increasing sales. This is where blogger outreach comes in. Even if you don’t have a lot of contacts online you can still reach out to people for help. You just have to do it the right way—and I’m here to teach you how! Types of Blogger Outreach Blogger outreach is about more than just making... [...]
Ryne Landers says, “A crack team of web analytics gurus build an innovative eCommerce website valued at $200K to sell salon furnishings. Instant success story, right? Not so much. Here’s an unpopular opinion with potential to increase your sales: Silence your designer. This advice goes against every piece of content dedicated to eCommerce companies both startup and established, but it’s what increased the conversion rate of our in-house eCommerce site by over 900 percent. By focusing on what we were already doing–and unfocusing on the market and competitors– we debunked... [...]
Arie Shpanya says, “Pricing hacks are small tactics that can make big impacts on your ecommerce sales. If you’re a retailer, the idea of trying something new might warrant a bit of caution moving forward. Doing things the old way is safe, and you don’t have to worry about garnering unfavorable results. But the safe road isn’t always the right road, especially when it comes to pricing strategies for online retailers. Here’s why: The Amazon example Imagine if Bezos decided selling books online out of his garage was too much of a risk. What if Steve Jobs simply embraced... [...]
Daniel Burstein says, “Ecommerce is killing it! My inbox is filled with press pitches about the growth of ecommerce this holiday season, based on vendors’ work with their customers: Year-over-year revenue from social rose by 115 percent, Renee Newby Friedman wrote, based on MarketLive data. Online shopping traffic was up 16% year-over-year, according to Monetate. “Signs are pointing to this holiday season being big for ecommerce,” Lucinda Duncalfe, CEO, said. Smartphones saw a 7% increase in revenue compared to 2014, according to Wendi Makuch, Director of Sales & Marketing, 4-Tell. Average... [...]
Juliana Crispo says, “Every holiday season, it’s like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well. How? They create campaigns that delight customers. They evoke emotions and promote sharing. And sometimes, they connect people with their loved ones or partner... [...]
Michael Guta says, “One of the pressing issues in the digital world is security. Whether you are a small business with an eCommerce website or an individual making payment for a service, the security threat landscape is very real and ever present. A new partnership announced between GoDaddy and SiteLock looks to bring some peace of mind to small businesses and their customers with a security solution designed to protect WordPress websites. The collaboration between both companies has been in the works since April 1, 2014. The result is an effective hosting service from GoDaddy for WordPress... [...]
Jack Simpson says, “Consumer expectations have changed dramatically in recent years, and customer loyalty is at an all-time low. People will simply seek out not only the best deal but also the most satisfying customer experience, so online retailers must do everything they can to remain competitive. Delivery service has a huge impact on the overall ecommerce customer experience. According to Hayley Silver, Vice President of Bizrate Insights at Connexity: As the demand for faster shipping intensifies, companies such as UPS and FedEx are raising their rates and the courier landscape is becoming... [...]
Antony Maina says, “If your small business regularly sells products via Google Shopping, a new reorganization of the company’s policies is on he way. Though the company insists the new policies are mostly a simplification of the way merchants currently do business. However, Google also insists those using the service do review the changes to make sure noting is missed when the new policy takes over. Google’s Shopping Policy Center will be updated come February 2016. Announcing the upcoming changes in a Merchant Center Help Page, Google said the company will be launching a “new and... [...]