‘Six omnichannel trends in ecommerce’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Six omnichannel trends in ecommerce”.
Ben Davis says, “I like writing about trends in digital marketing and ecommerce and the exciting thing about 2014 is I get the feeling we all have a better idea of where it’s headed.
In 2013, retail sales totalled $15.15tn. $1.2tn dollars (<8%) of this was spent online.
If online retail figures continue to rise (the most ‘virtual’ market is the UK, with 13% of sales online in 2013), it will likely be the product of a new generation of consumers and increasingly sophisticated retailers.
But how sophisticated is ecommerce today? What is achievable and will the holy grail of ‘omnichannel’ commerce ever be realised?“.
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