Live shopping is a type of selling that takes place online. Using video livestreaming and social media platforms, live shopping events allow businesses to create in-store shopping experiences for the online world. Search Engine Journal has published ‘An Online Marketer’s Guide to Mastering Livestream Shopping’. Alex Macura says, “Digital marketers have heard of the e-commerce value of livestream shopping. Here’s how to include it in your marketing plan. Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping... [...]

By getting your e-commerce sites indexed in the Google search, you can continue to get wider exposure and make more sales online. Search Engine Land contributor Dan Taylor has published an article sharing useful tips to optimize your e-commerce site for better indexing. He says, “Historically, many ecommerce websites have implemented similar strategies – to bulk out the category page with some form of “SEO content” (that mostly fell to the bottom of the page) and an optimized H1. Individual product pages, on the other hand, often receive less attention. A few key products might have... [...]

Google Search Central has published a new video ‘How to make your e-commerce website stand out in Google Search’ featuring six useful tips. The Google team says, “Another way your website can stand out in Google Search results is with its visual presentation. In this episode, we speak to 6 ways you can optimize the look of your ecommerce website in Google Search, paying extra attention to products. Specifically, we talk about reviewing title links, sharing product data, price drop data, and more tips that can get more clicks for your page. Watch to learn how to implement these... [...]

Quality products and a well-optimized e-commerce site is a key to boosting your e-commerce sales. Search Engine Journal contributor Adam Poehl has published an article highlighting nine things to optimize on your e-commerce site to drive more sales. He says, “Below is a list of nine things to start with that are sure to drive incremental sales: 1. Smart Use Of The Intrusive (And Often Annoying) “Pop Up” Many ecommerce (and non-ecommerce, for that matter) sites will serve you a pop-up the moment you arrive. Some are necessary – like privacy compliance – while others are strictly promotional. Pop-ups... [...]

Google Search Central has published a new video ‘How to SEO optimize your ecommerce website’ featuring eight useful tips. The GSC team says, “SEO, otherwise known as Search Engine Optimization, covers the actions taken to improve the ranking of your web pages in search results. In this episode of E-commerce Essentials, we share eight, valuable SEO tips that could increase your e-commerce website ranking in Google Search. From technical details including dealing with product variants and deals pages, to ensuring you have the right breadth of content on your site to satisfy the... [...]

Brands have been under tremendous pressure for the last few years. With changing consumer demands, challenging supply chain issues and all the cost unknowns of an evolving global pandemic, providing a better e-commerce experience has not been easy. Retail Dive has made available the ‘Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022’ on demand. The Retail Dive team says, “A growing number of businesses and brands of all sizes are bolstering e-commerce growth by creating online platforms that connect buyers with third-party sellers. Marketplaces reduce overhead... [...]

By keeping a tab on key e-commerce metrics, you can continue to grow your business. Search Engine Journal contributor Jon Clark has published an article highlighting seven crucial e-commerce metrics you should be tracking. He says, “These seven e-commerce metrics will make tracking your shop’s success smooth sailing. 1. Sales Conversion Rate Your e-commerce sales conversion rate is, simply put, the percentage of people who visit your online store or page who make a purchase. To calculate your conversion rate, use the following formula: So, if 1,000 people visited your store this week and... [...]

Link building for e-commerce sites is important but hard. There is a scarcity of opportunities to get links to product and category pages. Ahrefs contributor Joshua Hardwick has shared five simple e-commerce link building tactics. He says, “In this post, you’ll learn how to build links to your e-commerce product pages, homepage, and other content on your site. 1. Use the product feedback technique The product feedback technique is where you find posts ranking for queries like “best [product type]” where you’re not featured. Then you offer authors your product in return for feedback. If... [...]

Retail Dive has published the replay of the ‘Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022’ webinar. This webinar answers the following questions: How do companies know if they’re ready to adopt a marketplace strategy with third-party products? What are the internal expectations and realistic timelines you need to ensure adoption and long-term success? How do you create great experiences for both sellers and customers that improve brand loyalty? Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Retail Dive  [...]

Quick Sprout has published an article comparing the best payment methods for e-commerce sites. The Quick Sprout team says, “Our recommendation for most people is Shopify because it has everything you need to start accepting ecommerce payments immediately. Try Shopify free for 14 days, no credit card required. If you have an ecommerce website, you must be able to accept payments from your customers. Your entire business revolves around getting paid. Whether you have an existing ecommerce platform or you’re starting an online store from scratch, your payment gateway needs to be a priority.... [...]