By getting your e-commerce sites indexed in the Google search, you can continue to get wider exposure and make more sales online.

Search Engine Land contributor Dan Taylor has published an article sharing useful tips to optimize your e-commerce site for better indexing.

He says, “Historically, many ecommerce websites have implemented similar strategies – to bulk out the category page with some form of “SEO content” (that mostly fell to the bottom of the page) and an optimized H1.

Individual product pages, on the other hand, often receive less attention. A few key products might have product descriptions written. But most of the time, the page content is left to the product information management (PIM) solution to populate.

Why indexing signals matter in ecommerce

First, I want to clarify that when I’m talking about “indexing signals,” I’m not talking about the page-level indexing signals we can control, such as canonicals and noindex tags.

For the most part, I’d like to think these are correct, as related issues should be found in the first five minutes of looking through any crawl data.”

How to optimize your e-commerce site for better indexing

Search Engine Land

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