Live shopping is a type of selling that takes place online. Using video livestreaming and social media platforms, live shopping events allow businesses to create in-store shopping experiences for the online world.

Search Engine Journal has published ‘An Online Marketer’s Guide to Mastering Livestream Shopping’.

Alex Macura says, “Digital marketers have heard of the e-commerce value of livestream shopping. Here’s how to include it in your marketing plan.

An Online Marketer’s Guide to Mastering Livestream Shopping

Search Engine Journal

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