Marketers are more challenged than ever to prove ad efficacy. One KPI of increasing importance is incremental revenue, or revenue that would not have occurred without a particular campaign.

Adweek is hosting a webinar ‘Prove Incremental Impact to the Right Stakeholders: Make the Most of Your Marketing Dollars’ on Thursday, September 19, 2022, at 1.00 pm EDT.

The Adweek team says, “Join performance marketing experts from Horizon Media, Acceleration Partners and Cardlytics, who will unpack why properly tracking–and communicating–incremental return is key to evaluating ad efficacy in 2022. You’ll find out: 

  • How to prove incremental return to key stakeholders
  • Expert tips for navigating common disconnects between the objective and KPIs
  • Valuable insights into applying learnings for increased efficacy in ad spend.”

Prove Incremental Impact to the Right Stakeholders: Make the Most of Your Marketing Dollars

Adweek

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