HubSpot has published a new video ‘Finding Your Audience: What You Can Learn From Stanley’. The HubSpot team says, “In this video, we’re breaking down the incredible story of #StanleyTumbler. Watch as we uncover how Stanley, a storied brand that’s been around for over a century, turned their underperforming product into a $750 million viral hit. Dive into this inspiring breakdown of innovation, risk-taking, and the power of understanding your audience. If you’re a marketer looking to learn from real-world triumphs, this is a story you can’t afford... [...]
Archive for the 'Customer Relationship Management' Category
Content that taps into audience passions can inspire action and create loyal viewers, listeners and readers. Adweek is hosting a webinar ‘ The Power of the Passionate Consumer’ on Tuesday, March 12, 2024, at 1.00 pm EDT. The Adweek team says, “Get key takeaways from this exclusive research from Future’s insights director, Richard Thomas, and SVP, U.S. Sales, Elizabeth Bagdasarian. You’ll find out: The definition of a passionate consumer How purchase behavior and media consumption habits differ for audiences with a passion Strategies to reach hugely valuable audiences with... [...]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Deep Dive Into Consumer Patience and Time to Win’ featuring Jay Baer. George B. Thomas says, “Episode guest Jay Baer delves into “Consumer Patience” and “Time to Win,” detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy. Baer and Marketing Smarts podcast host George B. Thomas also bust common myths and share practical tips... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Beyond Transactions: How to Build Lasting Client Partnerships’ featuring Dan Gingiss. The SME team says, “Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? Discover practical ways to improve relationships with your clients.” https://www.youtube.com/watch?v=xlkpb7FV2M0 Social Media Examiner [...]
A consumer behavior analysis is a study of how customers decide on a product or service. It involves gathering qualitative and quantitative data from customer surveys and interviews, as well as observing their behavior online and in-store. HubSpot has published a new video ‘How to Analyze Consumer Behavior and Increase Your Revenue’. The HubSpot team says, “Dive into the thrilling world where commerce meets psychology! In this video, we’ll unravel the not-so-obvious forces that make or break businesses – and it all begins with YOU, the consumer! Have you ever... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Develop a Frictionless Client Service Experience’ featuring Sean Albertson. The SME team says, “Is your client service as smooth as it could be? Could your agency be losing valuable relationships due to complicated or frustrating processes? Discover a methodology for assessing and improving the customer experience journey.” https://www.youtube.com/watch?v=An1R92BvL6M Social Media Examiner [...]
This is a reminder for the Adweek webinar to be held on November 16, 2023. In the age of personalization, marketers know that building a powerful recommendation engine makes for more engaged customers. Adweek is hosting a webinar ‘Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Unpack their approach with Michael Ebel, Atmosfy’s founder and CEO, and Barry Conklin, Foursquare’s head of North American sales. You’ll find out: How to leverage recommendation... [...]
This is a reminder for the Adweek webinar to be held on November 16, 2023. Mobile-first video has become the preferred way to consume social content and it is now on the way to shaking up customer reviews and recommendations. Adweek is hosting a webinar ‘A Video-First Approach to Customer Reviews: Can Atmosfy Transform Discovery?’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Emerging app Atmosfy is turning a network of local video reviews of restaurants and nightlife into a video-first discovery engine using location data to elevate the content and... [...]
This is a reminder for the Adweek webinar to be held on November 15, 2023. Conventional notions of customer centricity are long overdue to be challenged. Investing in excellent customer service and loyalty programs is of no use if you don’t know who your best customers are. This is the key to building the real emotional connections that unlock loyalty—and higher customer lifetime value. Adweek is hosting a webinar ‘How Emotional Connections Unlock Customer Lifetime Value: Challenge Conventional Notions of Loyalty ‘ on Wednesday, November 15, 2023, at 1.00 pm EST. The Adweek team... [...]
What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? The latest The SERP’s Up SEO podcast episode is titled ‘How to connect to your customers’. The WIX SEO Hub team says, “Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers. Kirsty urges marketers not to showcase yourselves, but to offer customers a mirror to connect your brand to their own experiences. Plus, we go... [...]