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Sunday, March 3, 2024

Archive for the 'Customer Relationship Management' Category

How to connect to your customers [Podcast]

What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? The latest The SERP’s Up SEO podcast episode is titled ‘How to connect to your customers’. The WIX SEO Hub team says, “Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers. Kirsty urges marketers not to showcase yourselves, but to offer customers a mirror to connect your brand to their own experiences. Plus, we go... [...]

A Video-First Approach to Customer Reviews, November 16 [Webinar]

Mobile-first video has become the preferred way to consume social content and it is now on the way to shaking up customer reviews and recommendations. Adweek is hosting a webinar ‘A Video-First Approach to Customer Reviews: Can Atmosfy Transform Discovery?’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Emerging app Atmosfy is turning a network of local video reviews of restaurants and nightlife into a video-first discovery engine using location data to elevate the content and increase engagement. The goal: greater consumer loyalty for brands. Hear more... [...]

Level Up Your Customer Recommendations, November 16 [Webinar]

In the age of personalization, marketers know that building a powerful recommendation engine makes for more engaged customers. Adweek is hosting a webinar ‘Level Up Your Customer Recommendations: How Foursquare and Atmosfy Transformed the Discovery App’ on Thursday, November 16, 2023, at 1.00 pm EST. The Adweek team says, “Unpack their approach with Michael Ebel, Atmosfy’s founder and CEO, and Barry Conklin, Foursquare’s head of North American sales. You’ll find out: How to leverage recommendation engines to increase customer loyalty and trust in your brand How real-world... [...]

How Emotional Connections Unlock Customer Lifetime Value, November 15 [Webinar]

Conventional notions of customer centricity are long overdue to be challenged. Investing in excellent customer service and loyalty programs is of no use if you don’t know who your best customers are. This is the key to building the real emotional connections that unlock loyalty—and higher customer lifetime value. Adweek is hosting a webinar ‘How Emotional Connections Unlock Customer Lifetime Value: Challenge Conventional Notions of Loyalty’ on Wednesday, November 15, 2023, at 1.00 pm EDT. The Adweek team says, “Uncover how to identify and super serve your best customers from... [...]

Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies, Ocober 20 [Webinar]

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers looking to nurture relationships across various channels. Digital Marketing Depot is hosting a webinar ‘Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies’ on Friday, October 20, 2023, at 1.00 pm EDT. The DMD team says, “Join Cordial and Orveon, a collective of premium cosmetics brands including Laura Mercier, bareMinerals, and BUXOM, for a fireside chat to learn how Orveon maximizes customer... [...]

Create Engaging Customer Experiences [Guide]

Customers expect a great experience with your brand. And in the last few years, companies have invested in the technology driving that CX. But added technology stretches marketing budgets. MarketingProfs has published a new guide ‘Create Engaging Customer Experiences. Launch Faster’. The team says, “In response to growing expectations for a customized digital CX, marketing departments have recently increased their technology spend. However, a lot of marketing technology is too complicated for the average brand team. This complexity hampers your ability to provide personalized... [...]

Reminder- Supercharge Your Customer Experience with the Power of QR Codes, June 27 [Webinar]

This is a reminder for the DMI webinar to be held on June 27, 2023. Digital Marketing Institute is hosting a webinar ‘Supercharge Your Customer Experience with the Power of QR Codes’ on Tuesday, June 27, 2023, at 1:00 EDT. The DMI team says, “In this webinar, we will dive deep into the world of QR codes and app deep linking, revealing the secrets to creating flawless user experiences. Regardless of your industry, this session is tailored to any app category, equipping you with the knowledge to optimize installations and skyrocket app engagement. Discover the art of designing QR... [...]

Supercharge Your Customer Experience with the Power of QR Codes, June 27 [Webinar]

Digital Marketing Institute is hosting a webinar ‘Supercharge Your Customer Experience with the Power of QR Codes’ on Tuesday, June 27, 2023, at 1:00 EDT. The DMI team says, “In this webinar, we will dive deep into the world of QR codes and app deep linking, revealing the secrets to creating flawless user experiences. Regardless of your industry, this session is tailored to any app category, equipping you with the knowledge to optimize installations and skyrocket app engagement. Discover the art of designing QR codes for maximum scanning efficiency, uncover potential pitfalls,... [...]

Reminder- Your Customer Data Roadmap to Staying Ahead of the Competition, June 15 [Webinar]

This is a reminder for the MarTech webinar to be held on June 15, 2023.  MarTech is hosting a webinar ‘Your Customer Data Roadmap to Staying Ahead of the Competition’ on Thursday, June 15, 2023. The DMI team says, “The right Customer Data Platform (CDP) will empower and enable brands with valuable insights into their customers’ engagement, behavioral and transactional preferences. Understanding the intricacies of customers’ preferences and utilizing the customer data effectively will be a game-changer in the delivery of a remarkable CX where all brands are vying for... [...]

Understandinng Customer Journey Analytics

Customer Journey Analytics is an Analytics capability that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. HubSpot contributor Olivia Deng has published a detailed article on Customer Journey Analytics. She says, “Customer journey analytics often begins with a customer journey map, which is a visual representation of every step the customer goes through with your business. Then, it applies data on how your customer behaves throughout different phases of that map,  to help you assess the effect your customers’ journey has on your business, or what’s... [...]


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